Ethical Selling: The Right Way to Sell a Logo! #shortsvideo #shorts
Logo Design
What Clients REALLY Value🤔 Why do some people almost always land the deal?In this must-see workshop, Chris Do speaks at Adobe Max 2023 to share his profound insights into the art of communication, confident client conversations and foolproof deal-closing techniques.Join Chris Do, as he shares a transformative approach to sales (that many overlook) but never should: the power of listening. Learn the pivotal difference between hearing and listening, and how this understanding can lead to heightened client confidence and clearer goal alignment. Chris emphasizes the importance of mirroring language to show clients they’re heard — a simple yet groundbreaking tactic to boost your business relationships and outcomes.What You’ll Learn:🗣️ The powerful art of mirroring your client’s language, fostering trust and clear understanding.👂 Techniques for active listening that turn regular conversations into client confidence boosters.💰 The ins and outs of ‘Value-Based Pricing’ to align what you charge with the value you deliver.🚀 Strategies for communicating your worth and creating a robust demand for your services.This session is essential for anyone looking to command their worth in the market, from start-ups to established businesses and freelancers. Chris’s insights into pricing and value are game-changers for those ready to upgrade their communication skills and business savvy.#sales #pricingstrategy #clientattraction #valueproposition 🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Mediahow to make a design portfolio, how to sell, how to sell to anyone, price objection handling, objection handling, how to sell logos, logo pricing, logo design, how to pitch logos to clients, how to pitch logos designs, logo design pitch, logo design for client, logo design presentation, logo design proposal, logo design pitch tips, logo design presentation to client, how to present logo design, how to sell a logo design, how to sell a logo design to a client, pricing strategies, negotiations, sales training, logo worth, logo pricing strategy, graphic design, logo price, value-based pricing strategy, value based pricing, pricing design services, logo design, the business of design, pricing logo, psychological pricing, pricing psychology, service business marketing, how to price your services, client acquisition, value proposition, how to get clients, how to find clients, lead generation, branding strategy
Logo Pricing Strategy: The Psychology Behind SellingIn this AdobeMax workshop highlight, Chris Do unpacks the secret to sales – putting client needs first. He challenges designers, entrepreneurs and creatives to rethink what it means to provide service and to sell with integrity. If you’ve been fixated on just pushing services like logos, you might be missing the mark on what your clients truly need.Chris delves into dynamic strategies that help you stand out in a saturated market. He opens up about why selling the vision trumps selling the service and shares actionable insights on how to elevate your business approach. Chris reveals the crucial steps to not just sell a logo, but to sell a brand’s potential and dream. He challenges the audience to think beyond traditional branding and into the realm of crafting a compelling narrative for each logo. With a blend of comics, pop culture, psychology, and compelling storytelling, this workshop is not just another sales tutorial—it’s a transformative experience for your mindset and methods.What You’ll Learn:💡 The unconventional mindset that will wow your clients.🗣️ Why selling *your* services/product may not be helping your clients.👂 How to identify what your client really needs & how to guide them there.🌟 How to position a logo as a critical element of brand recognition.💰 Chris Do’s unique approach to creating a premium perception that commands higher prices.Chris doesn’t just tell you how to sell – he shows you. Learn how to serve at a higher level and create a magnetic brand presence that attracts and retains discerning buyers. This video is a must-watch before you take another step in your sales process. Join us and unlock the secrets to success that have propelled Chris Do and countless creatives to the forefront of the industry.In this episode:00:00 – Intro00:18 – How to Get Noticed02:51 – Chris Drops a 💣?03:47 – How to Respond to Clients04:21 – Attracting Premium Clients05:29 – Mistakes To Avoid06:32 – The Secret of Big Brands#valueproposition #pricingstrategy #clientattraction #logodesign 🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Mediahow to make a design portfolio, how to sell, how to sell to anyone, price objection handling, objection handling, how to sell logos, logo pricing, logo design, how to pitch logos to clients, how to pitch logos designs, logo design pitch, logo design for client, logo design presentation, logo design proposal, logo design pitch tips, logo design presentation to client, how to present logo design, how to sell a logo design, how to sell a logo design to a client, sell logos online, how to make a design portfolio
Why can some designers charge more than others? Why can Paul Rand, Saul Bass or Michael Beirut charge 100x more than the designers that work for them? What can you learn from them that you can apply when presenting yourself and your work especially when talking about money, bidding and estimating graphic design jobs?🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
Join Chris Do as he sits down with Jennifer and Amy Hood, the co-founders and sisters behind Hoodzpah, a renowned brand identity and type design studio based in Southern California. In this episode, learn about their humble beginnings and how their strong family values shaped their work ethic and nurtured their entrepreneurial spirit. Hoodzpah’s fearless approach and unwavering determination are testaments to their remarkable journey. Gain valuable insights into their experiences as they share the highs and lows of starting a design business, overcoming challenges, and finding fulfillment in mentoring others. Discover how their exceptional creativity allowed them to forge meaningful relationships and connect with people on a deeper level. From juggling part-time jobs to realizing their dreams, uncover their secrets to overcoming obstacles and carving their own path to success. Don’t miss out on their invaluable advice on branding, pricing strategies, and the profound impact of perception in the creative world. Join this captivating discussion that celebrates the remarkable achievements and inspiring story of Hoodzpah, its visionary co-founders, and their unwavering pursuit of excellence.But the learning doesn’t stop here! Thanks to our friends at Adobe, you can now take your creativity to new heights with an amazing offer. Go to max.adobe.com right now and save $500 with the promo code M23SCDP. This exclusive offer is subject to availability, so hurry and grab this opportunity while it lasts.In this episode:00:00 – Importance of Soft Skills00:34 – Meet Jen and Amy Hood02:33 – Teaching & Mentoring in the Creative Space05:32 – Quantifying Knowledge & Optimizing w/ Technology06:33 – How the Hoodzpah Seed Was Planted13:27 – Getting Out of Your Comfort Zone15:17 – Discussing California Social Dynamics17:47 – The Journey into Design 22:12 – Mastering Soft Skills, Hard Skills & Communication Styles24:23 – Where the Hood Twins & Chris Do Differ26:36 – Chris’ Face in Time Square 🤩29:01 – Advice For Those Wanting to Start Their Own Creative Business 32:28 – How They Landed Bigger Projects w/o a Portfolio38:13 – Their Obstacles & Learning Curves43:12 – When it Started Feeling Like Success46:00 – How to Work w/ Bigger Brands?48:47 – Being Fearless & Putting Yourself Out There50:56 – The SoCal Advantage52:20 – The Power of Niche Markets & Perspectives55:06 – Their Relationship w/ Money57:37 – Hoodzpah Logo Pricing1:02:51 – The Perception of Value1:11:30 – Contradicting Philosophies1:16:36 – Chris’ Pricing Insights for Logo Design1:18:44 – Don’t Limit Yourself1:22:27 – Set BIG Goals 1:24:48 – Spreading the 💗1:28:15 – Closing RemarksGet access to [related freebie here] and more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
Join Chris Do in this interview with Jennifer and Amy Hood, sisters and co-founders of Hoodzpah and learn how they turned their aspirations into reality. Discover the power of discussing your dreams with others and how your network can become the key to unlocking opportunities. Learn how embracing a combination of confidence, skill-building, and community support can propel you towards success. Find out how Jennifer and Amy’s unique partnership as sisters contributed to their entrepreneurial journey. Don’t miss this insightful conversation filled with valuable advice for anyone looking to pursue their passions and turn their goals into achievements.In this episode:00:00 – Leveraging Your Network for Support & Connections00:14 – Identifying Confidence, Skill, and Network Gaps00:55 – The Value of Saying “Yes” to Any Opportunity01:27 – Building a Unique Style to Attract Attention01:56 – Manifesting Your Success02:59 – Their Secret to Better Connections03:18 – The Importance of Community #ClientAcquisition #NetworkingTips #PortfolioBuilding #SuccessWithoutPortfolio Get access to [related freebie here] and more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
Winning the Pitch: How Immersing in Fan Culture Helped Develop a Marvel StrategyLearn about the process of developing a brand strategy in this video. Discover how research and intuition come together to create a unique positioning statement that reflects a company’s strengths. Hear from a creative director at Trollback, a branding and design agency, about their approach to winning a pitch for Marvel by immersing themselves in fan culture. See how presenting clients with a narrative that helps them understand the decisions that were made is just as important as the final solution itself. Discover the value of showing clients the process, so they feel invested in the final solution, and learn about the importance of creating a deck that sets up the brand strategy. Join us on this journey of exploration, thinking, and testing of ideas that ultimately leads to one correct solution.Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, MOCS Media, Tasca StudiosFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
From defining your brand identity to creating a consistent brand message, we’ll cover it all. Get ready to take your brand to the next level and set your business apart from the competition! Don’t forget to like and subscribe for more expert tips from digiGEEK, with offices in the UK and Portugal.
The Digi Dame Graphic Designer is now taking bookings for 2023! Brand your business with Cassandra, a small business branding specialist in Western Sydney. Cassandra also specialises in book branding for self-publishing authors. Watch this video to see some recent samples of her work and learn what she can do for your business in 2023.Be branded with joy and BOOK NOW at https://thedigidame.design
Consistency is everything in branding – but sometimes things have to change. So, how do you know when it’s time to rebrand? A ‘Rebrand’ is a major update: like changing your logo and colors, your mission, customer avatar or brand positioning. In this video I share 4 ways to tell when it’s time for you to bite the bullet and rebrand.#brandstrategy #entrepreneurship #marketing #branding #rebranding #personalbranding #smallbusinessSUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
In this video our creative director discusses the importance of a strong brand and beautifully designed logo. Marketing Together can help you with your brand and any graphic design requirements.To learn more visit our website: https://bit.ly/3yTyP1L::::::::::::::::::::Music: Together by Tavs is licensed under a Creative Commons License.https://creativecommons.org/licenses/…Support by RFM – NCM: https://youtu.be/J-oP-ScHBuQ::::::::::::::::::::
Branding is critical to the success of your business. In this video we bring in some of our clients to discuss how we’ve helped with their branding and graphic design requirements so you can see what existing clients have to say about the service!To learn more please visit our website: https://bit.ly/3bVLyYE::::::::::::::::::::Music: Together by Tavs is licensed under a Creative Commons License.https://creativecommons.org/licenses/…Support by RFM – NCM: https://youtu.be/J-oP-ScHBuQ::::::::::::::::::::