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Entrepreneurship

branding quick recap | learn branding basics in 30 minutes [Video]

branding quick recap | learn branding basics in 30 minutes. #education #learning #elearningLearn by reading | complete all-in-one business, marketing, accounting, and finance foundations guide, covers almost every business, MBA, and entrepreneurship key-point. it’s a 14 book in one guide, download a free preview sample, or get your full copy now! | https://bit.ly/complete-all-in-one-business-foundations-textbookunlimited access to world-class courses, hands-on projects, and job-ready certificate programs—all included in your subscription. | https://bit.ly/coursera-plus-unlimited-access (affiliate link).

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Entrepreneurship

branding 101 learning path, learn marketing, marketing planning and branding basics, fundamentals [Video]

branding 101 learning path, learn marketing, marketing planning and branding basics, fundamentals, and best practices. #learning #elearning #educationall-in-one business foundations guide teaches you business, marketing, accounting, and finance fundamentals (FAST). | download a free preview sample, or get your full copy now! | https://bit.ly/complete-all-in-one-business-foundations-textbooklevel-up your skills without limits to start, switch, or advance your career / business | online courses, professional certificates, tools, and more. | https://linktr.ee/selflearn (affiliate link).timestamps0:00 | intro0:05 | branding process3:21 | defining customers5:17 | defining products6:28 | buying process10:31 | analyzing market12:38 | customers segmentation15:22 | customers targeting17:37 | value proposition20:16 | setting goals23:09 | 4ps model26:04 | products / services29:45 | setting prices32:21 | communicating price35:31 | promotional objectives39:18 | promotional message42:21 | social media marketing46:10 | distribution channels49:46 | designing distribution channels53:10 | 4 p’s integration55:54 | marketing definition58:58 | planning phases1:00:49 | defining a marketing plan1:03:48 | b2b vs. b2c marketing1:06:00 | designing business1:07:25 | marketing scope1:09:49 | competition1:13:09 | teams1:16:22 | sales team1:19:53 | vendors1:23:16 | budgeting1:26:27 | key performance indicators (kpis)1:29:23 | branding definition1:32:18 | brand values1:36:06 | brand drivers1:40:11 | brand definition1:44:51 | brand architecture1:48:48 | brand personality1:52:55 | brand customers1:55:46 | customers beliefs1:59:05 | value proposition2:02:37 | brand name2:06:33 | brand look2:10:22 | customer experience2:13:47 | internal2:18:00 | brand book2:20:27 | brand products2:23:41 | external2:27:02 | digital marketing2:30:35 | product packaging2:33:57 | brand performance2:37:05 | brand equity2:40:27 | marketing planning2:42:57 | planning process2:46:07 | marketing team2:49:04 | situation analysis2:52:56 | strategy section2:56:59 | tactical section3:00:27 | implementation section3:03:26 | budget section

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Entrepreneurship

Personal Branding v Business Branding: Learning From Examples of Branding Greats [Video]

Brand, good or bad, is the force that affects the way the world perceives you or your business. It’s the image that stays in the minds of people who have been with your business. In this article, we explore the concepts of personal and business branding, coupled with notable examples to guide you in choosing the right brand for your business. Learn more here https://www.topcontentmarketingagency.com/personal-branding-v-business-branding-learning-from-examples-of-branding-greats/

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Entrepreneurship

How to Build a Brand That Scales to 7-Figures (And Beyond) [Video]

Do you want to grow your customer base and revenue? If your answer is a resounding “yes”, better branding could be your solution—and entrepreneur Mike Andes has some must-hear advice on branding your business that he’s sharing in this interview. This video is sponsored by Trademark Factory. Get your trademark approved—or get a full refund! Visit: https://trademarkfactory.com/advisors/upflipMike Andes is the founder of Augusta Lawn Care, a landscaping business he’s grown to multi-million dollar revenue and more than 60 locations in the United States and Canada. Most impressive, he’s done all of this by the age of 24. Today, Mike shares the branding strategy he employed to build a lawn care empire. We’ll also hear his thoughts on just what is branding, how it’s different from your brand identity, and why you need both to grow and scale a business. Branding isn’t only something that’s used by businesses. For influencers, thought leaders, and entrepreneurs, personal branding is a crucial ingredient for success. Luckily, Mike’s advice is as useful on the personal as on the business level, including the steps to discover and build a brand, just what’s involved in an effective brand, and the best practices and platforms for sharing it with customers.While it’s ideal to create a consistent brand identity from the start, you’re not out of luck if your business is already up and running. We’ll get Mike’s advice on how to refine or change an existing brand, along with tips on scaling to reach a larger market as you grow. Branding is a key piece of any business growth strategy, and Mike’s advice can help you do it the right way. You can learn more about Mike and Augusta Lawn Care online at https://www.augustalawncareservices.com/.Mike was also a guest recently on the UpFlip podcast, where we talked about his scaling strategies and franchising advice. You can listen to the episodes at https://www.upflip.com/podcast.Or check out some of our past interviews with Mike Andes:How to Write a Business Plan (You’ll Actually Use)https://www.youtube.com/watch?v=Seac5PbUZXkHow to Start a Business in 2021 (A Step-by-Step Guide)https://www.youtube.com/watch?v=xJ71lGDtSt4Timestamps:0:00 Intro1:37 Meeting Mike Andes3:25 Branding Your Business4:46 How You Can Make Content For Free6:10 Your Business Relies on One Thing7:54 Keeping Thieves Away9:13 Business’ Personality9:50 Tips for Choosing a Business Name11:40 What Works and What Doesn’t on Social Media13:00 Branding in a Nutshell13:49 Create The Perfect Face for Your Business15:07 Don’t Make These Mistakes16:42 You Need These Type of Employees18:18 Branding Mistakes To Avoid20:15 This is How You Scale Your Brand21:20 Does Your Name Fit Your Brand?22:29 This is How To Prevent Your Brand From Dying24:04 Blitz Time with Mike!26:06 This is Crucial…27:38 Adapting to Change30:12 Fixing Those Flaws#branding #brandingyourbusiness #whatisbranding