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Entrepreneurship

The ONE Video that will Transform Your Website and Generate Pipeline

#videoonwebsites #demovideos #videomarketingBuyers prefer self-serve experiences, and the perfect way to meet those needs while also qualifying your potential customers is through an on-demand demo or product tour video. By hosting your content in an online video platform, you can lead score, leverage video CTAs, and customize the experience for the buyer. Tune in to learn how to use this type of video content in your demand gen efforts. To learn more about how Marketo is driving demand with video, read the full story: https://bit.ly/3Jm6IvSContents of this video: 0:00 Why you need video on your website0:46 The one type of video you need on your website1:27 How Marketo is driving pipeline with video2:56 Turn viewers into leads in three steps3:24 Step 1: Produce high-value demo content3:53 Step 2: Track demo video engagement4:30 Step 3: Use video CTAs for lead conversion5:32 6x your speed to leads6:42 How to test and measure success

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Entrepreneurship

Batting 1,000 S01 E01 featuring Scott Payne YouTube [Video]

Leading off Season 1 of Batting 1,000 with Dale Vermillion is none other than long-time friend and industry insider, Scott Payne. Scott is the Founder & CEO of SDP Solutions, a lead management consulting company that helps lenders and loan officers optimize their lead conversion metrics and automated communications.Prior to starting his own business Scott served as VP of Originations at NationStar for 10 years before joining the HomeCaptain team as a Vide President. Scott’s background in the industry is extensive, making him one of the leading experts on CRM and an invaluable resource for anyone looking automate their tech stack.JOIN THE DIAMOND CLUB⁍ Gain exclusive access to full episodes, plus bonus content and more at https://bit.ly/3I6YvK3IN THIS EPISODE‣ The importance of prioritizing opportunities on a daily basis for sales and service teams‣ Leveraging a CRM to automate prioritization and personalized borrower communications‣ Pairing white glove customer service with technology to deliver an unparalleled customer experience‣ Key considerations for optimizing conversion rates on internet-based leads and partner referrals‣ The importance of having trustworthy mentors to guide you toward greater personal and professional successSOUNDBITES”You can build good rapport really quickly with a customer, and build that trust so that they can….get through the application.” — Scott Payne“Everyone has their own calendar, and they’re really busy throughout the day, we want to make sure we block people’s time.” — Scott Payne“You have to have some sort of prioritization, even if you don’t have that lead management system doing it for you. ” — Scott PayneCONNECT WITH SCOTT PAYNE⁍ Connect with Scott on LinkedIn — https://bit.ly/3Fd44ED⁍ Get a FREE Consult from SDP Solutions — https://bit.ly/3nb080UCONNECT WITH DALE VERMILLION⁍ https://linktr.ee/dalevermillion

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Entrepreneurship

Tips for a better Lead Scoring system [Video]

This is Growth Decoded — a show that helps you grow your business by figuring out the customer experience, one piece at a a time.This is Season 2 Episode 8: “Contact & Lead Scoring”What if you could know, at a glance, who your most engaged contacts are? Or who your least engaged contacts are?Better yet — what if there was an automated system that monitored the actions your contacts took, assigned them points based on those actions, tagged your contacts based on their points, and notified you any time you needed to know something?Good news — there is. And that system is lead scoring.You’ll learn:→ What is lead scoring and why is it important?→ Key factor to consider when building your lead scoring system→ How to weigh the actions your contacts take→ Why subtracting points is just as important as adding points to your contact scores→ Common mistakes and best practices for creating your lead scoring systemYou can view full episodes of the show, and sign up to watch each new episode LIVE by joining The Grow Team! https://www.activecampaign.com/resources/growth-decodedSubscribe for more tips, information, and marketing best practices!Connect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#ContactScoring #LeadScoring #ContactSegmentation #GrowthDecoded #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience

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Entrepreneurship

Marketing Automation for SaaS Business – Trigger Scenario Map for SAAS [Video]

For marketing automation use this map – https://bit.ly/3hfT2G2This trigger scenario map is suitable for SaaS business, you can improve lead generation, lead scoring and in general enhance digital marketingTrigger campaigns for SaaS – basic scenarios for marketing automation – https://bit.ly/3hfT2G2- Lead generation- Conversion to registration- Conversion to subscription- RetentionYou can launch these scenarios in Dashly (Get your 7 day free trial) – https://bit.ly/3qPYhPP___Stay connected with DashlyOur blog: https://www.dashly.io/blog/Facebook: https://www.facebook.com/dashlyioTwitter: https://twitter.com/dashlyioLinkedIn: https://www.linkedin.com/company/dashlyio/

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Entrepreneurship

How You can increase your lead conversion using Lead scoring techniques | Digital Marketing Tips [Video]

In this video, What if you start closing more leads?The outcome will be more business.In today’s video, we are going to make you understand how lead scoring works and how it helps businesses to focus on what matter most. I hope this will be a very valuable lesson for you.If you love it then comment #RukengeNahi in the comment section 🙂 Closed-loop marketing podcast – https://open.spotify.com/episode/4J3KvZde4bB2LdYXQUa8cw……………………………………………………………………………………………………………………………………………………..Hope this will be a useful video for you all. SUBSCRIBE to #UppSkill and press the BELL icon to get notified of the next video………………………………………………………………………………………………………………………………………………………✭ Follow our Official Social Media Pages:- Facebook: – https://www.facebook.com/uppskill Instagram: – https://www.instagram.com/Uppskill Arbab Instagram: – https://www.instagram.com/realarbabusmani/ Facebook Community: – https://www.facebook.com/groups/uppskilldm/

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Entrepreneurship

Marketing Automation The Most Important Marketing Initiative Revealed by the Pandemic [Video]

Put all of your ducks in a row!The pandemic has revealed the “must have” marketing tool to survive: Marketing Automation.Marketers can now do things that we previously had to rely on software developers to implement.LKCS’ Marketing Automation tool is a no-code development platform that allows you to manipulate functionality without programming for your:- Landing Pages- Website Forms- Interactive Content- CRM and Lead TrackingIt is like having an extra person on staff to take care of repetitive tasks that can improve your customer experience and increase new accounts and revenue.Deliver highly personalized messages to connect with your target audience at the right time. Nurture your leads to take the next step based on where they are in the customer journey.Use Marketing Automation for:COLD LEADS: Anonymous website visitors browse through your products and services. They tend to leave without taking any action. But you can change that.WARM LEADS: Visitors that subscribe to your e-mail updates or fill out a form are now prospects with “sales” potential.ACCOUNT HOLDERS: Once a lead opens an account, nurturing doesn’t stop. Other nurturing begins to make way for additional product sales.PROMOTERS: Expand relationships with your institution and spread the word in their social network (resulting in the inflow of new leads).LKCS’ Marketing Automation tool makes it easy to set up and maintain your automations. Then, with lead scoring you can automatically funnel contacts into new segments and workflows. Build the 360-degree view of your account holders that you have been looking for.———————————————————–http://www.lk-cs.comhttp://www.facebook.com/lkcsperuhttp://www.youtube.com/lkcsperuhttps://twitter.com/lkcsperuhttp://www.slideshare.net/lkcsperuAbout LKCS:LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over sixty years.