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Entrepreneurship

Branding Is Your Foundation for Success – Lightning Launch Ep. 3 [Video]

What’s the difference between a brand and a business? Heart. A brand delivers an EXPERIENCE to the person whom you want to become a customer. Your business is designed to create an emotional response in a person to bring them into your marketing and sales funnel. In this episode Claudia and Giselle teach you how to build a brand foundation – your mission, vision, values and value proposition – that attracts your ideal client. Shout it from the rooftops: “Branding is the WHY. Marketing is the HOW.” Know your WHY and the rest will follow…For business coaching or to join the 10 week LIVE Lightning Launch Group Program, please email hello@claudiaandgiselle.com. We’re here to help you succeed! Lightning Launch is a series created for entrepreneurs who want to lightning launch their business! For ten weeks, Claudia von Boeselager and Giselle Achecar will dive into the 10 foundational topics every entrepreneur needs to build a foundation for business success – from the entrepreneurial mindset to branding, marketing, operations and sales. Claudia and Giselle have decades of experience launching and scaling startups, as well as managing corporate divisions in Fortune 100 companies. Join them on your journey of business growth! #business #entrepreneur #marketing #sales #brand #launch #businessbootcamp #giselleachecar #claudiavonboeselager