journey analytics

Are we, as marketers, wasting our time in today’s digital world if we focus all our attention on brand building? Is brand marketing dead as a concept? Are we better off using data to drive conversion and leveraging a more performance marketing aptitude when it comes to helping our companies and organizations?#branding #managementconsulting #marketing #brandstrategy #growthstrategy #business #brandmarketing #performancemarketing————Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).