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Entrepreneurship

Multi-Channel Marketing for Building an Unstoppable Brand [Video]

Multi-Channel Marketing for Building an Unstoppable BrandCreating a real estate brand is about more than just having a huge social media following or a great farming strategy. It’s about having people believe they see you everywhere, as if you’re already a part of their lives. And that takes multi-channel marketing.On This Week in Marketing, Jason Pantana interviews Krista Farr of the Farr Group Northwest out of Spokane, WA. Krista’s multi-channel marketing approach is about more than just getting their brand everywhere; it’s about strengthening the brand so that it seeps into the collective minds of her marketplace, because as Krista will tell you, social media alone isn’t good enough.If you’re looking for a way to build an unstoppable brand that continues to drive numbers, even in hard markets, you need to hear Krista’s multi-channel marketing strategy. And you can do that, right here.In this episode, we discuss…0:00 – Intro0:22 – About Krista2:47 – How Krista formed her team5:00 – How the Farr Group does marketing6:26 – Krista’s budget 8:22 – Why branding is so important 11:17 – Branding obstacles for teams14:09 – Getting past the first layer15:31 – What if social media goes down?18:25 – Benefits and drawbacks of social 22:04 – Krista’s advice for 2023 23:42 – Reach out to Krista————For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!————Keep up with me and what’s new on my other channels:Website – https://TomFerry.comFacebook – https://facebook.com/TomFerryInstagram – https://instagram.com/TomFerryTwitter – https://twitter.com/TomFerryPodcast – https://TomFerry.com/PodcastYouTube – https://youtube.com/CoachTomFerry

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Entrepreneurship

Surviving a Market Shift – Ep 6: Internet Lead Conversion [Video]

***Note! Most of the Shift book still applies today, but it was written in 2008… And since Facebook wasn’t even a thing until about 2006, it’s a wildly different internet than it was when this was written. So instead of going through the chapter we cover some of our thoughts on where to find internet leads. They’re still important, but just a little different these days.***The plain and simple fact is that there will be plenty of real estate agents that are forced out of the industry, and if you can survive a shifting market, you can thrive when it bounces back and take more market share.If you don’t have a copy of Shift, you can order it here to follow along! https://amzn.to/3xnpUo9

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Entrepreneurship

Surviving a Market Shift – Ep 5: Lead Conversion [Video]

In this 5th of 12 tactics from Shift: How Top Agents Tackle Tough Times we’re talking how to actually get those leads to buy houses! Anybody can generate a lead, but converting them to closed clients takes skill. The plain and simple fact is that there will be plenty of real estate agents that are forced out of the industry, and if you can survive a shifting market, you can thrive when it bounces back and take more market share.If you don’t have a copy of Shift, you can order it here to follow along! https://amzn.to/3xnpUo9

Categories
Entrepreneurship

Increasing Lead Conversion with Automation for Real Estate Agents [Video]

Fun fact… on average, leads will pick up the phone around call attempt #4, but on average real estate agents will only attempt calling 1.5 times. So in other words, we’re not calling our leads nearly enough times. But you know who is? Realtor.com, Zillow and Redfin (and that’s because they have systems in place… which you can now too!)Part of this is forgetting to follow up. Part of it is agents just not understanding the effort needed (or thinking “they ghosted me” or “they don’t want to hear from me”). And part of it is agents not calling, texting or emailing because they don’t know what to say.If that’s you, we’ve got you covered with custom Command Smart Plans! These smart plans (one for internet leads and one for open house leads) will do automate the heavy lifting for you, and will tell you when you need to make the call (and even remind you what to say).