#how to start a business from the scratch

Speaking with Katerina how to find your superpower, female and male approach to business, how to find the right business idea and business model, to analyze competitors and switch from the founding to growth mindset. Among with that we discuss the wedding industry and how to build a business aroid that. Katerina Gataulina is entrepreneur, author and traveler. She is owner of two event agencies. She is a wedding and Event planner with 15 years of experience in Russia, Montenegro and USA. Founder of community for female entrepreneurs “Womanhattan”, Co-founder of Start up in New York “Jewelonme”- online service of choosing jewelry that fits your wardrobe and is delivered straight to your door, and Owner of Property Management company.She was working with such brands as NYFW, Philip Morris International, Adidas Group, among her clients are Danone, Cosmopolitan, Mastercard.And she recently published her book Diary of Business Lady, starting the business is easy when you have a plan.00:00 – intro03:20 – what we will discuss 04:01 – how the book is autobiographical 05:10 – essential key elements to start your business06:10 – how to find your superpower 09:21 – typology tests sources to find the passion10:31 – female and male approach to business 11:33 – how to find the right business idea14:05 – how to analyze competitors 18:33 – how to choose the right business model21:13 – about the importance of creating the community24:12 – ad integration27:00 – creating the right marketing strategy 31:22 – how to switch from the founding mindset to growth business35:22 – about the delegation 38:35 – how to find an investor 41:02 – the most common fears of entrepreneurs 45:53 – Kate’s fears 45:13 – about time management and Kate strategy48:19 – about Kate’s background 52:38 – why NYC 53:05 – about airbnb business 55:18 – passive income56:23 – about wedding business 62:04 – challenges doing business in the US 63:55 – about female entrepreneurs communities 01:05:01 – about wedding planner movie 01:06:06 – skills for wedding planner 01:08:28 – advice to start a career as a wedding planner 01:09:14 – definition of success 01:19:18 – about book on english 1:11:47 – outrocontacts: Katerina Gataulina – https://www.instagram.com/dnevnik_bizlady/Daria Mudrova – https://www.instagram.com/darimudrova/JONIRO shoes – https://www.amazon.com/dp/B0B7JP2KPM?psc=1&ref=ppx_yo2ov_dt_b_product_details