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Entrepreneurship

What’s Ingredient Branding? | Marketing Monday [Video]

@Al Golzari Ingredient branding is a cool part of marketing. NOT to be confused with co-branding, which I’ll tackle in a separate video. Ingredient branding is when a product has an important component that customers seek, and hence why it’s branded. It’s also nuanced advertising, but not an advertising topic; it’s a branding topic that intersects with advertising. Check out this quick video with a few examples!