Greg Hoffman – MARKETING IN MINUTES VLOG

In this clip of Episode 90, Nicky And Moose talk about how to build an authentic brand online. They break down the quote “Your authenticity is your cultural currency.” which came from former Nike marketing genius Greg Hoffman. *** 🎧 Listen and subscribe to The Podcast: https://www.nickyandmoose.com/Subscribe for more content from Nicky And Moose: https://bit.ly/NickyAndMooseYTSubThis Podcast was created using Ecamm Live. Try Ecamm Live for free for 14 days: http://www.nickyandmoose.com/ecamm📱 Follow Us On Social Media Facebook – https://www.facebook.com/nickyandmooseIG – https://www.instagram.com/nickyandmooseTwitter – https://twitter.com/nickyandmoose💻 Need help creating content? Join Deeper Than The Brand’s i2C (Idea 2 Creation): https://www.deeperthanthebrand.com/createAbout Nicky And Moose The Podcast:Nicky And Moose The Podcast is a weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics and thought process of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!#podcast #nickyandmoose #PersonalBranding

This episode is part of our USA series, over the coming weeks you will get to see some incredible conversations with guests the likes of which we’ve never seen before. Bringing more value, more incredible stories, and more world-beating expertise. Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling.Topics:0:00 Intro01:29 Childhood, racism and finding your voice 15:19 What makes Nike successful?24:50 How to create a winning work culture31:07 How do you incentivize risk?34:56 Necessity sparks innovation41:34 Creating emotional connections 45:41 Finding the right story & branding to make your business succeed55:03 Attention to detail 57:51 Advice to become a successful marketer01:04:39 Finding out about your biological family01:14:21 Our last guest’s questionGreg’s book:https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/Greg:https://www.instagram.com/ghoff70/Listen on:Apple podcast – https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644Spotify – https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlXFOLLOW Instagram: https://www.instagram.com/steven/Twitter: https://twitter.com/SteveBartlettSCLinkedin: https://www.linkedin.com/in/steven-bartlett-56986834/Sponsors:Huel – https://my.huel.com/StevenCraftd – https://bit.ly/3LLgrwVodafone – https://shorturl.at/prxJ0Location courtesy of The Nightfall Group: www.nightfallgroup.com