Employer Branding and Recruitment Marketing Best PracticesEpisode 1: 10X Candidate Experience by Popmix Media Host: Jeff Weidner Guest: James EllisMy first guest is truly one of a small handful of thought leaders in the Employer Branding space. Before falling in love with the art and craft of employer branding he was a digital marketer with 15 years experience in how audiences think and behave online. Since then, he has taken those skills to become one of employer branding’s leading voices and practitioners. He is also the author of 3 books about Employer Branding Talent Chooses You, and the Employer Branding Handbook vol 1 and 2.In his career, he has worked with dozens of brands from companies of every size and shape like Disney, Target, Regeneron, and many others. As an in-house practitioner, he transformed Groupon’s employer brand, reaching Hired’s list of strongest employer brands in Chicago.We are very excited to have James Ellis the Employer Branding Nerd on the show.James Ellis Welcome to the 10X Candidate Experience Show.Nov 1, 2021
Are we, as marketers, wasting our time in today’s digital world if we focus all our attention on brand building? Is brand marketing dead as a concept? Are we better off using data to drive conversion and leveraging a more performance marketing aptitude when it comes to helping our companies and organizations?#branding #managementconsulting #marketing #brandstrategy #growthstrategy #business #brandmarketing #performancemarketing————Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).
Would you like to learn how to brand yourself as a loan officer? Today, Brianna brings a unique perspective as the Head of Business Operations at ARIVE.#mortgagemarketing #videomarketing #brandingIn the Modern Marketing Loan Officer Podcast, we explore all things related to mortgage marketing. Each week, successful loan officers share their experience and practical knowledge so that you can grow your mortgage business. The Modern Marketing Loan Officer Podcast is proud to be sponsored by the Shining Star Hero Home Buying Program!
Hiring the right talent for your organization is one of the most important factors that drive the success of a company. But it’s one thing to be able to identify the kind of workers and talent you need at your organization, and another thing to be able to attract them to your workplace at a reasonable cost.This is where employer branding comes into the picture. A common question asked is what is employer branding? And put simply, it’s all the touchpoints that someone experiences that inform whether or not your company is a great place to work.From cost per hire to time to hire to overall recruiting costs, employer branding is an investment in building a sustainable employer value proposition such that the kind of talent your organization wants and needs comes to you, instead of you having to always go to the market to find the right workers.And in a world where talent is so hard to come by, ensuring that your organization has a positive perception to job candidates and workers is crucial in ensuring the long-term viability of your organization as a hiring entity.#employerbranding #managementconsulting #workfromhome #jobs #talentbrand #business #brandstrategy #growth #hiring #recruitmentmarketing #talentacquisition #hr————Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).
Chloe Rada brings 20+ years of talent marketing experience and is known for driving big ideas and empowering others to make a positive change for the future of Talent Acquisition. Awarded the 2020 Recruitment Marketer of the Year by Rally™ Recruitment Marketing for making an impact on Sodexo’s recruitment marketing efforts she is currently the Director, of Global Recruitment Marketing and Branding for Syneos Health… Supporting the Commercial Solutions division and responsible for driving talent attraction and candidate engagement strategies to compete in the Life Sciences industry. https://www.syneoshealth.com/careersI wanted to start by asking about your previous work at sodexo……you spent many years there and that company to me was one fo the first employers to embrace employer branding…i remember back in like 2008 you guys were blogging about life at the company, they were one of my clients when i was running jobs in pods…what were some of the lessons learned from your time there?-Current recruitment tech stack at SyneosScroll stopping content?-Challenges/initiatives you face coming into the new role-Current state of EB at Syneos, what are your plansGoggle analytics? Bounce ratesHow has the pandemic affected employer branding in your opinion?-General EB tactics/advice—what do you want to try?What did you think of the TikTok resume experiment…any thoughts?