employer brand – MARKETING IN MINUTES VLOG

Employer Branding and Recruitment Marketing Best PracticesEpisode 1: 10X Candidate Experience by Popmix Media Host: Jeff Weidner Guest: James EllisMy first guest is truly one of a small handful of thought leaders in the Employer Branding space. Before falling in love with the art and craft of employer branding he was a digital marketer with 15 years experience in how audiences think and behave online. Since then, he has taken those skills to become one of employer branding’s leading voices and practitioners. He is also the author of 3 books about Employer Branding Talent Chooses You, and the Employer Branding Handbook vol 1 and 2.In his career, he has worked with dozens of brands from companies of every size and shape like Disney, Target, Regeneron, and many others. As an in-house practitioner, he transformed Groupon’s employer brand, reaching Hired’s list of strongest employer brands in Chicago.We are very excited to have James Ellis the Employer Branding Nerd on the show.James Ellis Welcome to the 10X Candidate Experience Show.Nov 1, 2021

Chloe Rada brings 20+ years of talent marketing experience and is known for driving big ideas and empowering others to make a positive change for the future of Talent Acquisition. Awarded the 2020 Recruitment Marketer of the Year by Rally™ Recruitment Marketing for making an impact on Sodexo’s recruitment marketing efforts she is currently the Director, of Global Recruitment Marketing and Branding for Syneos Health… Supporting the Commercial Solutions division and responsible for driving talent attraction and candidate engagement strategies to compete in the Life Sciences industry. https://www.syneoshealth.com/careersI wanted to start by asking about your previous work at sodexo……you spent many years there and that company to me was one fo the first employers to embrace employer branding…i remember back in like 2008 you guys were blogging about life at the company, they were one of my clients when i was running jobs in pods…what were some of the lessons learned from your time there?-Current recruitment tech stack at SyneosScroll stopping content?-Challenges/initiatives you face coming into the new role-Current state of EB at Syneos, what are your plansGoggle analytics? Bounce ratesHow has the pandemic affected employer branding in your opinion?-General EB tactics/advice—what do you want to try?What did you think of the TikTok resume experiment…any thoughts?