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https://bit.ly/3xoiRu6Hi, this is Paul Easton. And this is my daughter, Libby. And I thought I’d make this video about what we’ve seen in some digital agencies. And I use a comparison of a cook and a Chef. So let’s say a cook, for example, knows how to cook a meal, and good cook a really good meal, and they know what to do the things. Whereas a chef not only knows what to do, but actually why you do it, and how to look past when things change. And in the digital space, things are always changing. So we’re always looking to change what we see in some cases, and some agencies, they have cooks. They have people that have been through a course or two have gone a little knowledge but they don’t look past the actual real things. And that’s a common element. This is a lack of experience is a lack of actually understanding what to do and why when things change. So it’s Paul from net branding today. Bye for now.please share this video with friends and family: https://www.youtube.com/watch?v=oTlv81XufX8Please subscribe to our channel for more videos: https://www.youtube.com/channel/UCLeDxUuVGqaB7bRh5_0ohAA
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