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Entrepreneurship

Marketing For a Bootstrapped Cannabis Brand [Video]

High ChrisMarketing Matters | High ChrisYour brand is what people think of when they hear your company name. It’s the feeling they get when they see your logo. It’s the experience they have when they interact with your product or service.In short, it’s everything that makes up who you are as a business. And while branding is often thought of as something that only big businesses need to worry about, the truth is that every business needs a strong brand.That’s because a strong brand can help you attract new customers, inspire loyalty among existing customers, and differentiate yourself from your competitors.But while branding is important, it’s only part of the equation.Once you’ve established your brand, you also need to make sure people are aware of it.That’s where marketing comes in.Marketing is all about getting the word out about your business and ensuring that potential customers know who you are and what you have to offer.While branding can help set you apart from your competitors, marketing is what will ultimately drive sales and growth.So if you’re serious about growing your business, you need to focus on both branding and marketing.đź””SUBSCRIBE NOW to High Chris [https://www.youtube.com/c/HighChris](https://www.youtube.com/c/HighChris)FOR BRANDING SERVICES check out Magic City Studios [https://www.magiccitystudios.io/](https://www.magiccitystudios.io/)

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Entrepreneurship

Branding Project Process – Start to Finish – How to Build and Run a Successful Design Project [Video]

Building and running a branding or design project is a complicated undertaking. If you’re a creative professional or an agency, in this video I outline the exact steps that go into planning and running a successful design project – the whole process, start to finish. Or, if you’re a business that’s working with a branding or design agency, this will tell you what to expect from the process and exactly when and how to participate in every phase of the work. This is tactical, specific and actionable process planning for running a successful branding and design project.#branding #marketing #designprocess #entrepreneurship #designagencySUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

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Entrepreneurship

10 Reasons Why Small Businesses Fail – and How To Avoid These Tragic Mistakes [Video]

Owning your own small business is the dream of millions around the world – but with all the hype about the fortunes being made by entrepreneurs and startups it’s important to remember that launching and growing a business is hard work. In fact, 22% of new businesses fail in the first year and a full 50% fail by year 5! Why do so many businesses fail? In this video I share 10 of the most common reasons small businesses fail and what exactly you can do to avoid those tragic mistakes.SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

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Entrepreneurship

Interview with Amy McGlinn, Brand Design Masters Podcast with Philip VanDusen [Video]

Words are powerful and when you use them right. They fuel transformations and create change.Joining me in this episode is Amy McGlinn, an exceptionally talented copywriter and strategic marketing consultant who uses her skills in the written word to show up for people, give value, and inspire change in their business. Deeply experienced in content writing and conversion copywriting, Amy knows exactly how brands can express their values in a way that’s irresistible to their audience.  We discuss:• Why she believes words are powerful in creating change• How she learned copywriting “the wrong way”• Restarting her career after taking a break to focus on family and deciding that if she was to reinvent herself, it had to be as a writer• How she made the jump into copywriting through Upwork• Why it took her 10 hours to write her first ever writing job and how it ended up paying off and resulting in a 3-year business relationship• Her advice on seeking the help of successful people in the same field early on in your career to leverage their expertise and later on, their clients and network too• How she developed her own brand by watching how other people did it and succeeded• Why LinkedIn was always 100% her choice for marketing her services• “Reading to write”,  “teaching to learn”, and how she used these to find her favorite way to create content• The top three things creative professionals should do to leverage LinkedIn• Why likes, comments, and shares mean more on LinkedIn because the algorithm favors an open network• Her top three advice on how designers can attach copywriting to their services to be more well-rounded and marketable• An analogy based off of logs close together catching fire and how she used this to describe transformation and growth that’s inspired by collaborations in masterminds• The story of how she had the idea and the goals but how joining my Brand Design Masters Guild gave her the confidence to put those into action  • Her Rapid Fire 10 answers include why her spirit animal is a turtle and what she would tell her 20-year old self• Her personal mantra inspired by Don Miguel Ruiz’s book The Four AgreementsMentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermind  Seth Godin: https://www.sethgodin.com/ The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319 The High 5 Habit by Mel Robbins: https://www.amazon.com/High-Habit-Take-Control-Simple/dp/1401962122 To connect with Amy McGlinn, head on over to her channels:LinkedIn: https://www.linkedin.com/in/amymcglinn/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop – Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.