![Branding Reimagined – A Presentation by Lori Dubois [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_140317_0_0jpg.jpg)
In this video, Lori Dubois, owner of Marketing Troubadour, presents “Branding Reimagined.”According to Lori, your brand is what sets you apart from everyone else and attracts the right people to you. It’s the true foundation for your marketing.In case you didn’t know, a logo does not a brand make. If your logo is just part of your brand, what else is included?In her presentation, Lori discusses the 5 pieces of a brand, why they are important, and how to stay on brand in your social media and other marketing.Lori’s company, Marketing Troubadour, is a marketing and branding firm focused on helping entrepreneurs build a strong, clear, and unique brand story, knowing this is what sets them apart from their competitors. She makes the point that no one else can have the same story as you, and your story is what attracts the right people to you.Lori specializes in email marketing, crafting your brand story, and marketing coaching. She is also a speaker and author on all things marketing and branding, and has served on boards of several not-for-profit organizations.
corevalues
![Ep 16 How to build your personal brand with content marketing [Video]](https://video.getpvd.com/wp-content/uploads/2022/06/mp_127896_0_0jpg.jpg)
Formulating a strategy that can connect you with your audience is the essence of content marketing. Listen to Kaitlin and Dannielle’s conversation about how you can build your personal brand with content marketing.// TAKEAWAYS1. The key to content marketing is creating value— To entertain, to inform, not sell. 2. Marketing and promoting the content is just as important as creating the content.3. Content marketing is 50% talking and 50% listening to your audience.// ACTIONABLE NEXT STEPSMake a list of all the places where you currently produce content and evaluate them. // TIMESTAMPS0:00 How to build your personal brand with content marketing0:17 Kaitlin’s definition of content marketing3:10 How to choose your content based on your brand5:10 Kaitlin’s idea of a powerful brand8:45 How much content is too much content?// RESOURCEShttps://ovalbranding.com/blog/event-use-content-marketing-promote-personal-brand-richard-etienne/👩🏻💻 PERSONAL BRANDING MASTERCLASSLearn the 5 steps to build your personal brand online. This online course has 6 modules of video content, with case studies, expert interviews, a workbook, and quizzes. https://ovalbranding.com/course🔗 WEBSITESCompany Website https://ovalbranding.comPersonal Website https://kaitlinzhang.com/🔗 CONNECTLinkedin https://www.linkedin.com/in/kaitlinzhang/Tiktok https://www.tiktok.com/@kaitlin_zhangTwitter https://twitter.com/KaitlinZhangInstagram https://www.instagram.com/kaitlinzbranding/Medium https://medium.com/@KaitlinZhang📩 NEWSLETTERhttps://ovalbranding.com/email-newsletter/// ABOUT KAITLIN ZHANG👩🏻💼 Hi I’m Kaitlin, a Chinese Canadian branding consultant based in London, UK. I founded my own branding agency, Oval Branding, in 2016. This channel has videos on personal branding, marketing, minimalism and my CEO life. You’ll also occasionally see my cat 🐈⬛ Mr. Brand.// ABOUT OVAL BRANDINGOval Branding is a branding and PR agency that serves corporate and personal clients in the UK, USA, China with a focus on finance, tech and blockchain. In particular, the company has worked with some of the top PE, VC, tech and crypto firms in the UK, US and China to help build their global brands and reputation, gaining the company the reputation as one of the top cross-border branding agencies in the UK.How can we help you with your next project? Contact us: https://ovalbranding.com/contact❤️ Help me reach 10k subscribers! ❤️Please subscribe to my channel. Right now, I’m working hard on the next video and sending you a virtual hug. Thanks for supporting me!
![Cultivate Greater Work-Alignment Through Value-Driven Behavior – Presented by Ariel Naftali [Video]](https://video.getpvd.com/wp-content/uploads/2022/06/mp_126446_0_0jpg.jpg)
In this workshop, Ariel Naftali, an executive coach for purpose-driven leaders, helps you create value-driven goals so that you can cultivate a work-life that feels authentically aligned and genuinely fulfilling for the remainder of 2022.In this interactive workshop she touches on the following concepts:- Identifying core values and personal definitions of success- Letting go of “motivation” as a guiding force and committing to value-driven behavior- Aligning work to authentic expression to feel more energized and engagedTake the time when the list of core values comes up to make a list of your own core values and reflect on how these values can be the foundation of all you do.