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Entrepreneurship

The Science of Copywriting: Psychological Principles that Drive Conversions [Video]

Download HubSpot’s Official Complete Collection of Content Creation Templates [FREE RESOURCE] https://clickhubspot.com/bhnGood copy turns words into money. Here are some of the best practices you can start using straight away to convert more customers and win more business through the power of words.đź›  Resources:• 11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO https://clickhubspot.com/j1x• The Charles Bukowski Guide to Effective Copywriting: 5 Tips https://clickhubspot.com/fdwđź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

The Future of Marketing & 5 Brands That Are Leading The Way [Video]

The #1 Growth Hack Your Business Is Missing?Join The Biggest Copywriting Challenge on the Internet https://go.copyposse.com/5dc-ytdWant to learn the basics of “people first, values-based” marketing?In this video…✅ I’m going to break down the basics of this modern marketing philosophy…âś… Explain WHY it works so well…âś… And count down 5 brands that are leading the way and shaping the future of how we do business. So that you can stay relevant in today’s markets and produce marketing material that FEELS better…All while increasing your return-on-investment (ROI) and customer-lifetime-value (CLV). Go check it out! WHY SUBSCRIBE?Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.CONNECT WITH ME!https://instagram.com/copypossehttps://facebook.com/alexcattonihttps://twitter.com/alexcattonihttp://linkedin.com/company/copypossehttps://www.tiktok.com/@copyposseRead this instead: https://www.alexcattoni.com/the-future-of-marketing/#Marketing #CopywritingTutorial #Branding

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Entrepreneurship

Branding 101: How To Build Customer Loyalty With Brand Voice [Video]

Easy 5-Step Brand Voice Guide + PLUS EXAMPLESOwn The INBOX http://go.copyposse.com/otip-ytdWant to create an audience of raving fans without having to spend thousands on big promotions or fancy marketing strategies?… Well then… there is ONE very important thing that you must get right.And it has nothing to do with your business plan…Or how long you’ve been around…Or how many people you have on your email list…Or even how good your marketing is… Yep – I’m talking about BRANDING.In this video, I’m going to walk you through a simple 5-step branding exercise to help you create a unique brand voice and keep your customers coming back again and again…Keep watching!WHY SUBSCRIBE?Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.LINKS:Check out my about page: https://alexcattoni.com/aboutIf you want to learn more about creating brand messaging that’s centered around your customer’s core values, desires, drives, and fears – check out my Own The Inbox Challenge, where we deep dive into Customer Archetypes, buying psychology, and email marketinghttp://go.copyposse.com/otip-ytdDeb Gabor’s Book on Branding – https://amzn.to/3N7uYmgCONNECT WITH ME!https://instagram.com/copypossehttps://facebook.com/alexcattonihttps://twitter.com/alexcattonihttp://linkedin.com/company/copyposseRead this instead: https://www.alexcattoni.com/brand-voice-tutorial/#Branding #Copywriting For Beginners #Brand Voice Examples

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Entrepreneurship

10 Top Copywriting Techniques Pros Use To Increase Organic Traffic [Video]

Download our FREE Content Copywriting Templates now: https://clickhubspot.com/xskCopywriting for SEO ensures that your content satisfies online readers. 73% of readers skim content. Learn the copywriting tips that professional copywriters use to optimize every line they compose for SEO and engagement.đź›  Resources:• SEO Copywriting Tips and Best Practices: https://clickhubspot.com/oqz• SEO Certification Course: https://clickhubspot.com/pi1đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineVideo Chapters0:00 Intro0:39 – Writing for Search to Improve SEO0:55 – Tip 1: Primary Keywords2:02 – Tip 2: Content Gap Analysis2:20 – Tip 3: Headline Analyzer2:39 – Tip 4: Secondary Keywords3:12 – Tip 5: Related Questions3:39 – Writing for Audience to Increase Engagement3:46 – Tip 6: APP Method4:58 – Tip 7: F-Shaped Method5:30 – Tip 8: AIDA Method6:26 – Tip 9: Templates7:07 – Tip 10: Voice & ToneAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot #copywriting

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Entrepreneurship

Copywriting vs Content Writing: Marketing Takes #6 [Video]

On this episode of Marketing Takes, we’re debating copywriting vs content writing. Which matters more across platforms? How does content writing for small business differ from copywriting for small business? Watch now for our thoughts on content writing vs copywriting!Subscribe: https://bit.ly/36gszTLVideo OutlineIntro (0:00) Copywriting & Content Writing Definitions (1:42) If You’re Starting A Business, Which Should You Focus On? (2:31) Which One Matters More For Social Media Growth? (5:14) When Writing For Your Website, Which Matters The Most? (7:12) When Is The Best Time To Switch From Content Writing To Copywriting? (9:36)// LYFE Marketing ➡ Learn more about our copywriting services: https://www.lyfemarketing.com/copywriting-company/➡ Learn more about our content marketing services: https://www.lyfemarketing.com/content-writer/➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us