![#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_215083_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/661/ Finding your unique voice, crafting incredible copy, and building the business of your dreams with Laura Belgray. My friend, today’s episode is truly a treat! My fantastic guest and I go way back (I’m talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She’s here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age! I’m so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind “Talking Shrimp,” the co-creator of “The Copy Cure,” and the author of the hilariously titled book “Tough Titties” – yes, you read that right! Now, Laura’s not your average award-winning copywriter; she’s on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air! Today, we discuss: 6:28: How to get paid just for being yourself in the online space14:37: Why it’s never too late to chase your dreams21:31: Laura’s “relaxed timeline” approach to business 31:52: The wonderful ways Laura’s lifestyle differs from mine34:10: Advice for finding your version of success on your own terms 38:19: Tips and tricks for writing a killer email subject line44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI49:11: Behind-the-scenes of Laura’s book, “Tough Titties”Listen in because embracing your authentic self doesn’t just feel amazing – it’s an absolute gift for your business! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
copywriting
![The Science of Copywriting: Psychological Principles that Drive Conversions [Video]](https://video.getpvd.com/wp-content/uploads/2023/06/mp_207069_0_0jpg.jpg)
Download HubSpot’s Official Complete Collection of Content Creation Templates [FREE RESOURCE] https://clickhubspot.com/bhnGood copy turns words into money. Here are some of the best practices you can start using straight away to convert more customers and win more business through the power of words.🛠 Resources:• 11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO https://clickhubspot.com/j1x• The Charles Bukowski Guide to Effective Copywriting: 5 Tips https://clickhubspot.com/fdw📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
![AFK Arena x Assassin’s Creed [Video]](https://video.getpvd.com/wp-content/uploads/2023/04/mp_205669_0_Gallery2jpg-1200x675.jpg)
Liquid+Arcade is a full service agency specializing in cutting edge online and integrated campaigns. Founded by industry veterans and staffed by the next generation of pioneers, we offer clients a rare partnership of perspective and innovation. Whether a campaign calls for branding, ROI, viral strategy or niche targeting, chances are Liquid has done it, and done it well.
![Guitar center billion dollar marketing mistake? [Video]](https://video.getpvd.com/wp-content/uploads/2023/03/mp_199256_0_0jpg.jpg)
🎸 Guitar Center has been a go-to destination for musicians for decades, but it’s important to remember that too much expansion can be detrimental to success.don’t care about guitars. This is a really valuable business lesson anyway. So Guitar Center was huge in the 80s, 90s, early 2000s. They basically took over the mom and pop guitar shop. But the problem was that they massively over expanded. Somebody the other day was like, oh, let’s talk to this person. They have like a five million person email list, right? And then I think we kind of realized that it was like just because they have a ton of emails, just because Guitar Center has a ton of location, now they’re a billion dollars in debt. They’ve been taken over by corporate, people like Bain Capital and some other people like that. And they can’t even pay the interest on their loans all because most of the time they’ve massively over expanded and they’ve lost sight of their true customers. The same can be said for the huge list, right? Like if you have a million people on your email list, well, how many of those people are actually gonna buy your stuff? And how much of your money is being spent to just pay Active Campaign or MaraPost or whoever to keep those people on your list?
![Branding vs Direct Response Marketing with Brian Kurtz [Video]](https://video.getpvd.com/wp-content/uploads/2023/02/mp_194206_0_0jpg.jpg)
Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz,In this episode of the Brand Master Podcast we dive into direct response marketing master and author over Overdeliver, Brian Kurtz.First, we tackle the difference of branding vs marketing and how their symbiotic nature causes conflict amongst branding and marketing professionals. Next we explore the difference between direct response copywriting and brand messaging and how brands can write copy that’s both persuasive and relationship building. Then we explore the influence of personality on marketing and copywriting as a means to influence people to buy before discussing the importance of understanding the audience to gauge the balance of your brand communication.—————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://brandmasteracademy.com/brand-master-workshops/✅ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/stephenhouraghan/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDR
![Optimize Conversions with Csaba Borzasi: 100 Sales Letter Secrets Unlocked [Video]](https://video.getpvd.com/wp-content/uploads/2023/02/mp_190986_0_0jpg.jpg)
Maximize your lead conversion with expert copywriting tips from Csaba Borzasi, a former psychology researcher turned direct response marketing consultant. Csaba shares his journey of mastering the timeless fundamentals of direct response copywriting and breaking down 100 proven sales letters in 100 days. In this interview, he reveals his breakthrough persuasion method of “Neuroplastic Belief-Shifting” and shares successful campaign case studies.Discover how to tap into your ideal customer’s pains, fears, hopes, dreams, and beliefs to create high-converting marketing messages. Learn the multi-billion dollar copywriting secret that most copywriters don’t know about today and how to ethically “hack” someone’s brain to get them to act now.Whether you’re just starting out or an experienced marketer, this interview is a must-watch for anyone looking to build a successful sales funnel. Learn the stages of a sales funnel, how to create a sales funnel, sales funnel templates, and marketing funnel strategies that work. Get the insider knowledge on how to make a sales funnel that converts and take your business to the next level!Visit Csaba on the Web at https://gameofconversions.comVisit Sabir on the Web at https://www.growthbysabir.comMissed any prior episodes, check out all the episodes at https://growthbysabir.com/liveshow (YouTube Channel)#SalesFunnel #Copywriting #CopywritingTips #SalesLetterBreakdown #HowToBuildASalesFunnel #HowToCreateASalesFunnel #SalesFunnels #SalesFunnelTutorial #SalesFunnelMarketing #SalesFunnelStrategy #SalesFunnelProcess #SalesFunnelsForBeginners #HowToMakeASalesFunnel #SalesFunnelStages #MarketingFunnel #SalesFunnelTemplates #SalesFunnelMarketingStrategy #SalesFunnelTemplate #ClickFunnels #Clickfunnels
![Is This The App To Kill Clickfunnels? [Video]](https://video.getpvd.com/wp-content/uploads/2023/01/mp_179720_0_0jpg.jpg)
Want to create quality marketing assets in minutes not hours?https://cutt.ly/MarketingBlocksNow, you can create professional marketing assets for your online business & save time, using this brand new A.I software. Check it out belowhttps://cutt.ly/MarketingBlocksIt’s like having a human marketing assistant to handle all the heavy manual tasks in your business.With MarketingBlocks, you can create landing pages, promo videos, ads, marketing copy, graphics, email swipes, voiceovers, blog posts, articles, art & more in minutes.❌ No skill or experience required.❌ No need to waste money buying expensive & complicated tools. ❌ No need to spend money outsourcing or paying freelancers. With MarketingBlocks, you can create high-level marketing assets from any keyword. ☑️ Landing Pages Pre-Loaded with Content☑️ High-Converting Ads for Facebook, Google & LinkedIn☑️ Marketing Copy for Sales Pages, Website, Ecom Stores & Blogs☑️ Stunning Graphics like Banners, Social Media Graphics… in all sizes☑️ High-Converting Email Swipes including Sales & Cold Emails☑️ Print Graphics like Letterheads, Business Cards, Invoices…☑️ Promotional Videos – Square, Rectangle & Story Stock Images and Videos☑️ Logos and business branding kits☑️ Voiceovers script and text to speech☑️ Ebooks & Lead Magnets☑️ Business plans☑️ Arts (Using AI text to image technology)☑️ And A Lot More…Check it out today, you’ll be so glad you did! ;)https://cutt.ly/MarketingBlocks
![How to build a solid brand – part 2. Dream Client Avatar. Get to know your client avatar (aka perso [Video]](https://video.getpvd.com/wp-content/uploads/2022/12/mp_173830_0_0jpg.jpg)
How to build a solid brand – part 2. Dream Client Avatar. Get to know your client avatar (aka persona) intimately. The rest of the branding process and your future marketing depends on this. You want to go into as much detail as possible! #smallbusinessbranding #coachingbusinesstips #howtogrowmycoachingbusiness #brandingtips #thebrandsamurai #brandingforcoaches #brandingtipsforcoaches #personalbrandcoaching #howtobuildabrandLooking for a ‘Link in Bio’ which has FAR greater conversion rates and capabilities than linktree?Try StanStore!https://join.stan.store/TheBrandSamurai Create your content once and share it across platforms with Repurpose:https://repurpose.io/?aff=47082 Interested in starting with Webflow, the same website production tool we use?Here’s the link to get started:https://webflow.grsm.io/yeomanswebdesignJoin our Facebook group:https://www.facebook.com/groups/ywdcoaching To get guides like these:How to dig deeper to Discover and Attract your Dream Clients:https://www.facebook.com/groups/ywdcoaching/permalink/3653356584908820/ Brand Audit Guide:https://www.facebook.com/groups/ywdcoaching/permalink/3671593383085140/ If you’d like to talk to our team about your Brand Development, Web Design or SEO project, we’re ready!Here’s our website, store and calendar links:https://www.yeomanswebdesign.com/ https://calendly.com/ydmarketing/15min https://stan.store/TheBrandSamurai
![Give your business a Christmas gift! Check in on your personal and business goals. Are you still wo [Video]](https://video.getpvd.com/wp-content/uploads/2022/12/mp_172956_0_0jpg.jpg)
Give your business a Christmas gift! Check in on your personal and business goals. Are you still working towards the same thing you were a year ago? Check your client avatar. Have the experiences over the past year changed who you want to work with? Check your content. Are you still addressing the needs or limiting beliefs of your client avatar? #smallbusinessbranding #coachingbusinesstips #howtogrowmycoachingbusiness #brandingtips #thebrandsamurai #brandingforcoaches #brandingtipsforcoaches #personalbrandcoaching #brandcheckLooking for a ‘Link in Bio’ which has FAR greater conversion rates and capabilities than linktree?Try StanStore!https://join.stan.store/TheBrandSamurai Create your content once and share it across platforms with Repurpose:https://repurpose.io/?aff=47082 Interested in starting with Webflow, the same website production tool we use?Here’s the link to get started:https://webflow.grsm.io/yeomanswebdesignJoin our Facebook group:https://www.facebook.com/groups/ywdcoaching To get guides like these:How to dig deeper to Discover and Attract your Dream Clients:https://www.facebook.com/groups/ywdcoaching/permalink/3653356584908820/ Brand Audit Guide:https://www.facebook.com/groups/ywdcoaching/permalink/3671593383085140/ If you’d like to talk to our team about your Brand Development, Web Design or SEO project, we’re ready!Here’s our website, store and calendar links:https://www.yeomanswebdesign.com/ https://calendly.com/ydmarketing/15min https://stan.store/TheBrandSamurai
![5 Pillars of Sales [Video]](https://video.getpvd.com/wp-content/uploads/2022/11/mp_160677_0_0jpg.jpg)
Categories
5 Pillars of Sales [Video]
If you’re responsible for revenue, you’re tasked with answering a simple question:”How do I build repeatable opportunity pipeline?”Having launched 400+ sales teams over the past 6 years, we’ve developed a repeatable framework that guides every decision we make in answering this question.If you don’t have these elements working together, you’re already dead in the water.1. PROSPECT DATA-Who am I actually selling to?-How large is the total addressable market? (TAM)-You MUST have Account Name and Account URL-What sources are available to me to collect prospect data?-Data sources include: SalesIntel.io, ZoomInfo, Lusha, Seamless.AI, Apollo.io, 6sense2. CONTENT-Why does what I’m selling matter?-What is the pain point they know they have or don’t know they have yet?-How can I help my prospects understand that my company is uniquely positioned to solve that pain?-Examples include: Case studies, one sheeters, testimonials, white papers, eBooks-Create content in tools like Canva3. PAID MEDIA-These are the distribution channels through which content and messaging is deployed-Think search (Google/Bing), and social (Facebook, LinkedIn, Instagram, TikTok, even Quora)-Use Google analytics and tools like Instapage to capture data and convert leads-Fulfills two purposes: build brand awareness to folks who may not know I exist, as well as a lead conversion mechanism for driving inbounds4. AUTOMATION-Once leads are in my CRM either as a cold list or as an inbound lead, they MUST be nurtured-Most leads go to your CRM to die a slow death-Build automation sequences through email-Leverage categorization like industry, decision maker title, pain point, even geography (why data is so important)-HubSpot, Outreach, Pardot and even Intuit Mailchimp can solve this for you5. SALES CULTURE-Who are the sellers we recruit, hire and train?-What are their KPIs and quota?-Who is their sales manager?-What are ramp expectations?Check each of these boxes and you’re set. Miss one and you’ll find yourself chasing your number every month.#gotomarket #b2b #sales
![Marketing 101: Episode 2 – “Branding” [Video]](https://video.getpvd.com/wp-content/uploads/2022/10/mp_156691_0_0jpg.jpg)
Recognition is the key to familiarity and trust.Branding uses storytelling and design to bring your brand to life and make it recognizable and approachable for new and existing customers. Mrkt360 is a Digital Marketing Company in Toronto, Canada. We offer copywriting, Search Engine Optimization (SEO), Ad campaign and social media management services and more. If you want to drive traffic to your site, rank higher on Google and boost your brand’s online presence and performance, you can schedule a free consultation with one of our certified experts today!Visit our website: www.mrkt360.com for more information.Follow us on our social media platforms!Facebook: https://www.facebook.com/mrkt360/Twitter: twitter.com/mrkt360seoInstagram: https://www.instagram.com/mrkt360/TikTok: https://www.tiktok.com/@themrkt360Subscribe to Mrkt360 for more digital marketing content!#DigitalMarketing #OnlineMarketing #SocialMediaManagement #AdCampaigns #SEO #SEOranking #MarketingTips #Copywriting #Content
![The Future of Marketing & 5 Brands That Are Leading The Way [Video]](https://video.getpvd.com/wp-content/uploads/2022/09/mp_152335_0_0jpg.jpg)
The #1 Growth Hack Your Business Is Missing?Join The Biggest Copywriting Challenge on the Internet https://go.copyposse.com/5dc-ytdWant to learn the basics of “people first, values-based” marketing?In this video…✅ I’m going to break down the basics of this modern marketing philosophy…✅ Explain WHY it works so well…✅ And count down 5 brands that are leading the way and shaping the future of how we do business. So that you can stay relevant in today’s markets and produce marketing material that FEELS better…All while increasing your return-on-investment (ROI) and customer-lifetime-value (CLV). Go check it out! WHY SUBSCRIBE?Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.CONNECT WITH ME!https://instagram.com/copypossehttps://facebook.com/alexcattonihttps://twitter.com/alexcattonihttp://linkedin.com/company/copypossehttps://www.tiktok.com/@copyposseRead this instead: https://www.alexcattoni.com/the-future-of-marketing/#Marketing #CopywritingTutorial #Branding