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Entrepreneurship

Make Marketing content that actually stands out! #shorts [Video]

New Episode airing on October 6th! Sign up for the session and watch the full episode here: https://www.activecampaign.com/resources/growth-decodedWhy do some businesses attract all the right customers? And some only the wrong ones? It starts with the statement that brands are making. It’s what Hillary Weiss, founder of Statement Piece Studio, calls, “The Statement Piece”. Join us October 6th, 2022 as she talks about how to put a stake in the ground and create content that is unique to your passion and personality.You’ll also learn:• How to go beyond content that’s about “who’s your audience, what’s their problem, how to solve it”.• The 3 sources of ideas to create amazing statement content.• How to tie positioning, branding, and content all together.Subscribe for more tips, information, and marketing best practices!Connect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience #contentmarketingstrategy

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Entrepreneurship

How to Build an Email Marketing Strategy + How Marketing Cloud Can Help | Salesforce Explained Ep. 8 [Video]

This episode of Salesforce Explained is all about EMAIL MARKETING. We’ll break down what email marketing is, why it’s important for building relationships, and how you can succeed in emailing your customers and prospects. And here’s a pro tip to get us started: When you need an email marketing solution, Salesforce’s own Marketing Cloud has you covered!Want to continue your learning? Check out best practices for how email marketing can benefit your business: https://www.salesforce.com/resources/articles/email-marketing-guide/#SalesforceSalesforce Explained is a weekly series that answers Salesforce’s most searched for questions. Subscribe and turn on your notifications for new episodes!00:00 – Intro 00:53 – What is email marketing?02:15 – Email newsletters03:01 – Promotional emails03:30 – Relational emails04:03 – Transactional emails04:44 – Email marketing 10105:19 – Email marketing segmentation06:03 – Email marketing personalization06:47 – Email marketing automation07:20 – Email marketing deliverability08:05 – Tip #1 – Lean Into Personalization08:53 – Tip #2 – Get Interactive09:32 – Tip #3 – Choose an Email Platform That’s Right for YouWatch more and learn more on Salesforce+: https://www.salesforce.com/plusSubscribe to Salesforce: http://bit.ly/SalesforceSubscribeLearn more about Salesforce: Website: https://www.salesforce.comFacebook: https://www.facebook.com/salesforceTwitter: https://www.twitter.com/salesforceInstagram: https://www.instagram.com/salesforceLinkedIn: https://www.linkedin.com/company/sale…About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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Entrepreneurship

Day 2 Of 5 – Branding & Positioning Yourself In The Market #mattshortcourse #mattrichardscoach [Video]

This is day 2 of 5 on my Mini course. Today we talk about branding and setting your stall out on social media.If you missed day 1 of 5 in this course check it out here : https://www.youtube.com/shorts/VCH2mm3-bzQIn day 2 we ask some pressing questions about WHO you are and WHO you help. Honestly this is something MANY business owners struggle with.They dive right into content creation, marketing and social media without having any clear path or understanding how to position themselves to those they want to help.If you can answer questions like1) Who is it you’re trying to help?2) What is it you plan to help with?3) What type of unique method do you use?4) Why you and not someone else ?This will help you to not only create content but give your social media the overall to reflect that.Subscribe to this channel for day 3 and let us know below what it is you do !#onlinebusiness #onlinemarketing #mattrichardscoach #digitalmarketing #socialmediamarketing #facebookmarketing #onlinecoaching #socialmediatips #socialmediatraining #contentmarketing #contentcreation #marketingstrategy #marketingstrategies

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Entrepreneurship

Create A Content Marketing Plan In 15 Minutes (Free Template!) [Video]

Download HubSpot’s Official Content Mapping Template [FREE RESOURCE] https://clickhubspot.com/sn5Are you content mapping correctly? This one thing could take your content to the next level! In this video we’re walking you through content mapping step by step, so make sure to watch until the end for all the tips!🛠 Resources:• The Template You Need to Personalize Your Marketing: https://clickhubspot.com/0tf📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Don’t Do This: Why Some Companies Suck at Content Marketing [Video]

Most companies don’t do content marketing very well. Why is that? In my experience in working with companies the number one reason they fail at content marketing is they don’t have the patience or the stamina to build an audience. They expect an immediate ROI. Content marketing doesn’t work that way. Growing a devoted and faithful audience by delivering real value through content takes time – sometimes a lot of time. But, once you do build it, the rewards can be overwhelmingly positive and lucrative.#designagency #creativeprofessional #graphicdesign #businessdevelopment #marketing #branding #brandstrategySUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE CAREER COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/PhilipVanDusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

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Entrepreneurship

Content Marketing VS SEO // Which One Drives More Traffic? [Video]

If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I’m going to break down content marketing versus SEO. Which one drives more traffic?RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________00:00 – Introduction00:23 – The old SEO Vs Content Marketing debate01:16 – The Beginner’s Guide To Content Marketing01:25 – Doing Content Marketing On Different Platforms02:03 – Targeting The Right Keyword and Offering Amazing Content02:31 – Writing Great Headlines And Meta Descriptions For Your Content.02:54 – Optimizing Your Content For Readability 03:09 – Structure Data03:43 – Internal Linking03:58 – User Experience Improvements04:22 – Importance Of Optimizing And Having a Good Content on Your Bottom Line.What do you think? Is it SEO? Is it content marketing? Well, you’re about to find out. A lot of people actually say, “This is a false debate since SEO and content marketing should work together.” And that’s definitely true when it comes to generating traffic on your own website. If SEO’s about optimizing pages on your website, ultimately you’ll be optimizing the pages that at least have some content, whether it’s your title, maybe a description, it doesn’t have to be a blog post. So there is truth to it in which it’s really hard to do SEO if you don’t have content. And a lot of people who watch my channel already know SEO to some degree, but with content marketing, most people don’t. So we could say that content marketing has more potential to generate traffic than SEO if you think about it in more holistically. Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event. Now most of my audience is focused pretty heavily on generating traffic to their own websites. So let’s dive in to how content marketing and SEO should work together.The bottom line is your content won’t perform well unless you do SEO as well. Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on SEO and content marketing. And of course, content marketing can drive you traffic without SEO, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you’ll do even better. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/b4-_hjLk_ck#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

How to Succeed as a Creative Professional – Stop Consuming and Start Producing Content [Video]

I get asked all the time by designers and creative professionals: “What is the quickest way to succeed in the creative industry?” My answer is always the same: “Stop consuming and start producing.” If you want to succeed in your career, consuming volumes of social media, constantly scrolling on your phone or mindlessly gaming is not the best way to get there. Start producing content of your own: designs, graphics, audio, video and contribute value of your own by sharing your creativity, expertise and experience to help others succeed.#contentmarketing #shorts #socialmediamarketing #graphicdesign_________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.———————————WEBSITE:https://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/PhilipVanDusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusenRECOMMENDED BOOKS:“Change By Design”, Tim Brown http://amzn.to/2mTFDrz”Imagine: How Creativity Works”, Jonah Lehrer http://amzn.to/2mJpQe9“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCuThe 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX”How To” by Michael Beirut http://amzn.to/2u9lnnh“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse“Art + Design” by Rex Ray http://amzn.to/2yLMRRT“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT“Shift Ahead” by Allen Adamson + Joel Steckel – http://amzn.to/2xLrEX4*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

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Entrepreneurship

The Role of Content Marketing and Branding in 2022 [Video]

A fireside chat with Daniel Francavilla Partner & Strategist at King Street Media and serial entrepreneur as he discusses the role of Content Marketing and Branding in 2022 with the Startup Coach. Join us for this fun and interactive session and bring your questions for Daniel!King Street Media – https://www.kingstmedia.ca/TorontoStarts – https://torontostarts.com/#ContentMarketing #Branding #2022 #DigitalMarketing #TorontoStarts #KingStreetMedia#EcoBranding #ecommerceBrand #Authenticity #BrandingMistakes #Growth2022