branding your business

How to Create a Unique and Memorable Brand in Two WordsA Simple Trick for Making Your Brand More MemorableHow to Excite and Intrigue with Your Two-Word BrandIn this video, Chris Do discusses the difficulty of coming up with a brand identity, particularly when it comes to creating a two-word brand that is unique and memorable. He suggests that instead of using adjectives, people should consider using a noun that reflects their truth. Do provides an example of someone in his community who described themselves as a “world-class hugger,” and notes that such a description is both unique and attention-grabbing. He cautions that a two-word brand is not meant to be everything, but rather a hook to begin a conversation. Do emphasizes the importance of creating a powerful hook that excites people and intrigues them, rather than immediately turning them off with a monologue. He recommends the book “Pop” by Sam Horn as a useful resource for developing clever and effective ways to describe one’s brand. Finally, Do explains how adding a twist to a familiar idea can make it unique and help it stand out from the competition.Don’t miss our 2023 Europe Tour: https://bit.ly/futureuro23This video is but a small taste of our upcoming 2023 Business Clinic Europe Tour; where for 8hrs exclusively with me I will teach you the ins and outs of mastering sales, painlessly pricing, and becoming a subject matter expert who generates leads beyond their expectations. Apr. 14 – London: Business ClinicApr. 15 – London: Personal BrandingApr. 17 – Warsaw (NEW): Business ClinicApr. 19 – Amsterdam: Business ClinicApr. 21 – Berlin: Business ClinicApr. 22 – Berlin: Personal BrandingApr. 24 – Bucharest: Business ClinicApr. 26 – Porto (NEW): Business ClinicApr. 28 – Barcelona: Business ClinicApr. 29 – Barcelona: Personal BrandingWant a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, MOCS Media, Tasca StudiosFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic