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Entrepreneurship

What is a Brand Strategist? [Video]

A Brand Strategist is a professional who develops position recommendations for companies looking at developing or expanding their brands. They also help guide market research analysis and define a company’s tone so that everything matches with campaign initiatives.#branding #entrepreneurship #marketing Follow on TikTok https://www.tiktok.com/@marcusatworkFollow on IGhttps://www.instagram.com/marcusatworkWhat Is Your Legacy Podcast:https://anchor.fm/whatisyourlegacyReal Estate Branding and Lead Gen Training (FREE)https://youtube.com/playlist?list=PLTEOOeUE0JHNkTt-2JDcxLGPoX-IdrDa6

Categories
Entrepreneurship

Why Your Brand Needs A Strategic Plan [Video]

When you own a business, there are always a million things to do. So how do you know that you’re spending your time, your energy, and your money on the right things? That’s when you need a strategic plan.In this video, I break down:What a strategic plan isWhy it’s essential for your businessHow to create one in 5 easy stepsYou’ll walk away knowing why it’s key for your brand and the ability and support to make one yourself, so all your energy is being used to support your main goal for your business! Sign up for a Strategic Planning Session with me! https://lizmariestrategy.com/services/#strategy + don’t forget to…❤️ Subscribeeeeee🔔 Turn on your notifications for more good stuff– F R E E R E S O U R C E S –🔥 FREE TRAINING: How to Build a Powerful Brand From Scratch https://bit.ly/3s3cnxj⁉️ QUIZ: Where are you on your brand journey? https://lizmariestrategy.com/quiz/ ✨ JOIN: My FB group Branding for Badasses for tips + support https://www.facebook.com/groups/brand… 📨 IN YOUR INBOX: Get The Weekly Bolt, my Friday morning newsletter https://lizmariestrategy.com/subscribe/ — L E T S B E F R E N Z –IG https://www.instagram.com/lizmariestr… FB Group https://www.facebook.com/groups/brand…FB https://www.facebook.com/lizmariestra… PINTEREST https://www.pinterest.com/lizmariestr… LINKEDIN https://www.linkedin.com/in/hellolizm…– H I R E Y A G I R L –Time to transform? I’ve got done-for-you brand strategy, brand design and storytelling packages!⚡ Check out my services: https://lizmariestrategy.com/services/⚡ Book a discovery call: https://lizmariestrategy.com/book-a-d…– D E T A I L S + C R E D I T S — Get new videos and branding tips each week and don’t forget to comment with the burning questions that stand between you and brand domination! Special thanks to Converse Studios + VA Suite Co!#brandstrategy #lizmariestategy #branding #personalbrand #smallbusiness #smallbusinessowners #howto #marketing #strategy

Categories
Entrepreneurship

How to Build a Brand That Scales to 7-Figures (And Beyond) [Video]

Do you want to grow your customer base and revenue? If your answer is a resounding “yes”, better branding could be your solution—and entrepreneur Mike Andes has some must-hear advice on branding your business that he’s sharing in this interview. This video is sponsored by Trademark Factory. Get your trademark approved—or get a full refund! Visit: https://trademarkfactory.com/advisors/upflipMike Andes is the founder of Augusta Lawn Care, a landscaping business he’s grown to multi-million dollar revenue and more than 60 locations in the United States and Canada. Most impressive, he’s done all of this by the age of 24. Today, Mike shares the branding strategy he employed to build a lawn care empire. We’ll also hear his thoughts on just what is branding, how it’s different from your brand identity, and why you need both to grow and scale a business. Branding isn’t only something that’s used by businesses. For influencers, thought leaders, and entrepreneurs, personal branding is a crucial ingredient for success. Luckily, Mike’s advice is as useful on the personal as on the business level, including the steps to discover and build a brand, just what’s involved in an effective brand, and the best practices and platforms for sharing it with customers.While it’s ideal to create a consistent brand identity from the start, you’re not out of luck if your business is already up and running. We’ll get Mike’s advice on how to refine or change an existing brand, along with tips on scaling to reach a larger market as you grow. Branding is a key piece of any business growth strategy, and Mike’s advice can help you do it the right way. You can learn more about Mike and Augusta Lawn Care online at https://www.augustalawncareservices.com/.Mike was also a guest recently on the UpFlip podcast, where we talked about his scaling strategies and franchising advice. You can listen to the episodes at https://www.upflip.com/podcast.Or check out some of our past interviews with Mike Andes:How to Write a Business Plan (You’ll Actually Use)https://www.youtube.com/watch?v=Seac5PbUZXkHow to Start a Business in 2021 (A Step-by-Step Guide)https://www.youtube.com/watch?v=xJ71lGDtSt4Timestamps:0:00 Intro1:37 Meeting Mike Andes3:25 Branding Your Business4:46 How You Can Make Content For Free6:10 Your Business Relies on One Thing7:54 Keeping Thieves Away9:13 Business’ Personality9:50 Tips for Choosing a Business Name11:40 What Works and What Doesn’t on Social Media13:00 Branding in a Nutshell13:49 Create The Perfect Face for Your Business15:07 Don’t Make These Mistakes16:42 You Need These Type of Employees18:18 Branding Mistakes To Avoid20:15 This is How You Scale Your Brand21:20 Does Your Name Fit Your Brand?22:29 This is How To Prevent Your Brand From Dying24:04 Blitz Time with Mike!26:06 This is Crucial…27:38 Adapting to Change30:12 Fixing Those Flaws#branding #brandingyourbusiness #whatisbranding