Categories
Entrepreneurship

Brand Strategy for Designers (Part 1 Workshop) [Video]

Brand Strategy For Designers: Building the Foundation With Your Clients (Part 1)Brand Strategy For Designers: How to Get Started (Part 1)Designing with Purpose: The Power Behind Effective Brand Strategy (Part 1) Brand Strategy For Designers: Bridging the Gap Between Creativity and Impact (Part 1)Are you a designer looking to take your career to new heights? Join us as we dive into the transformative world of brand strategy with industry expert Chris Do. Brand Strategy for Designers (Part 1) offers a deep dive into the transition from graphic design to the impactful world of brand strategy. In this engaging talk, Chris shares invaluable insights that will revolutionize the way designers approach branding.🌟 What You’ll Learn:🧠 Discover why brands are more than just logos & how they’re built in the hearts/minds of people.🚀 Learn the crucial role of brand strategy in shaping customer perceptions and experiences.🎨 Understand the importance of impression management and its impact on brand perception.🔓 Unlock the secrets of successful branding & how designers can play a pivotal role in the process.✏️ In This Episode:00:00 – Intro01:30 – Lessons from Ferro Concrete04:44 – Delving into User Experience05:32 – Designing w/ User Experience in Mind08:06 – Exploring Chris’s Brand Strategy for Tangoe09:50 – Don’t Be Afraid to Ask Questions11:00 – Define Your Ideal Target Audience12:21 – The Power Behind Customer Insight13:29 – The Art of Effective Copywriting14:28 – Superficial vs. Super Fiscal15:45 – The Value of Active Listening17:12 – A Brand Is a…19:41 – “Brand” vs. “Branding”23:50 – Ford’s Fake Branding25:36 – What is Impression Management?30:05 – Teachable Discount! 🤑 30:23 – OutroDon’t miss out on this opportunity to unlock the secrets of successful brand strategy and take your design career to the next level. Turn on notifications and subscribe for more expert insights! 🔔#brandidentity #brandstrategy #graphicdesign #brandstrategist 🙏 Special thanks to our sponsor Teachable, the leading platform for creators to build and grow online businesses. Get 3 months of their Pro Plan for just $99 with code “thefutur99”. Start your journey towards mastering brand strategy today:https://teachable.com/thefutur.🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudiosthe futur, branding, personal branding, brand strategy, futur pro, accelerator, brand strategist, brand design, brand strategy workshop, how to create a brand strategy, graphic design, what is branding, branding your business, brand identity, business of design, how to build a brand, chris do, corporate brand identity, brand design process, brand identity for graphic designer, brand identity design, branding design, brand identity process, identity designer

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Entrepreneurship

What is Branding? | Branding 101 [Video]

What is Branding? Today we’re talking about branding strategy, how to get started and much more.Watch and Enjoy!Coach MolleKey Moments in this Episode========================0:00 Intro & Overview2:08 Branding Strategy3:08 Question of the Day3:24 7 Steps to Build Branding5:31 Branding & Marketing StrategyWhat To Watch Next:========================Branding 101: Branding Colorshttps://youtu.be/GbWoqOsfDvAACCESS OUR VISIBILITY HACKING RESOURCES========================Download Resources & More : Visibility Hacking Secrets Vaulthttps://visibilityhacking.com/callingmyshotLive Academy – Livestreaming for Small Businesshttps://visibilityhacking.com/letsgoliveOfficial Visibility Hacker’s Groupwww.VisibilityHacking.comABOUT COACH MOLLE========================Coach Molle is on a mission to inspire visionary entrepreneurs to change the world with their wild ideas. Through connecting with community and working towards legacy, she helps coaches, speakers, and entrepreneurs level up their visibility. She leads the Visibility Hacking movement designed to help business owners increase their influence, authority and income online. Learn to see and be seen.www.VisibilityHacking.comTOOLS I RECOMMEND:========================Get a FREE 14-Day Trial of ClickFunnelshttp://www.clickfunnels.com?cf_affiliate_id=1824094&affiliate_id=1824094Create Impactful Graphics with Canva Prohttps://www.canva.com/join/paris-destiny-operateStream Your Show Everywherehttps://restream.io/join/2PQVN========================#CoachMolle#VisibilityHacking#HighTicketSales

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Entrepreneurship

Design Your Brand Identity With Canva for Small Business Owners [Video]

A brand identity design can leave small business owners scratching their heads wondering how to create a brand identity. This video, Design Your Brand Identity With Canva for Small Business Owners, will help take the stress out of business branding and how to develop your brand identity for any small business. In this Canva tutorial we answer the question “What is brand identity?” and what all is incorporated to develop your brand identity and how a brand style guide can be an essential small business marketing tool. Learning how to create a brand style guide, whether you create a brand board from a Canva template or make a brand board from scratch from this Canva pro free tutorial will really help make your brand design a lot easier. Make sure to watch to the end to get some great small business resources as well.Links:Kenny Song on Instagramhttps://www.instagram.com/kenny.kenray/Sandra Di’s How To Develop A Personal Brand As A Graphic Designerhttps://www.creativefabrica.com/product/how-to-develop-a-personal-brand-as-a-new-freelance-graphic-designer/ref/1548330/Grow E-Comm Sales Nowhttps://www.facebook.com/groups/growecommsalesnow📕 223 Canva Element Keywordshttps://view.flodesk.com/pages/626db7ad1e8046b220253edc📘Grab your free Quick Start Guide To Using Canvahttps://view.flodesk.com/pages/625d9926ed9b615419570b8f🌟Get your free 30 day trial of Canva Pro – How to get Canva Pro for freehttps://partner.canva.com/9WngdQ📺 **WATCH NEXT** 📺Using Fonts For Commercial Use Legally And How To Upload Them In Canvahttps://www.youtube.com/watch?v=qTpOdRQxbGcCanva Folders | How To Organize Your Canva Fileshttps://youtu.be/6pKbdNFukIoNext week:Canva Brand Kits👋 **Stop by & Say Hello:** 👋💜Instagram: https://www.instagram.com/officesuppliesnerd💙Facebook: https://www.facebook.com/OfficeSuppliesNerd💗Pinterest: https://www.pinterest.com/officesuppliesnerd💛Website: https://officesuppliesnerd.com🧡  My Etsy Shop: https://www.etsy.com/shop/OfficeSuppliesNerd?ref=seller-platform-mcnavThis description contains affiliate links that will lead you to the items and services recommended in this video. If you use these links, it supports the channel by providing a small commission at no extra cost to you. Thank you for your support! **💕💘**Leave any comments or questions below and I’ll respond as quickly as I can. 💬👇👍#canvatutorial #brandidentity #smallbusiness

Categories
Entrepreneurship

Branding & Marketing are PB&J – How They Work Together. Mini Branding Series: Pt 1 – TBS [Video]

We have talked about this previously… branding is much more than a logo, fonts, and some awesome mixed colours! It is time to start thinking about how to implement a proper Branding and Marketing strategy, in the end of the day they are like PB&J. They just go together. They work alongside each other, and they’re stronger together. Have a powerful marketing strategy without aligned branding, you’re making this awfully hard for yourself.Join me in today’s show, as I share inside my wheelhouse of expertise around the difference between branding and marketing, and how you can ensure they’re working TOGETHER for your business.Today’s episode is brought to you by Business of the Week. This week’s Business of the Week is Sparkle Hair Extension Bar, owned and operated by Elise and Melissa.To check out Elise and Melissa’s work visit her on Instagram @sparklehairextensionbar or visit her website https://www.shopsparklehair.com/Did you know your brand is what people talk about you when you’re not in the room? So it’s time to take it seriously. We have created an incredibly detailed digital course called Project Brand that is releasing on June 9th that will teach you how to:*Determine your brand story*How to write captivating copy*How to pitch your business*How to design your brand, determine your messaging*Prepare, plan, create and execute content with ORIGINAL messaging*Gain confidence on camera and attract brand deals*And so so much moreJoin the Waitlist, for more detailed information!https://www.thecbmindset.com/project_brand_waitlistCass | The Business Savage#branding #projectbrand

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Entrepreneurship

Did You Know: Orange Juice Came From A Marketing Campaign? [Video]

Shift your own brand. Check out our blog now: https://clickhubspot.com/g41Orange juice is a $6 billion dollar industry in the United States and has been marketed as healthy for over 30 years. But did you know that it all started with an advertising campaign? In this video, I’m going to share some of the most interesting facts about “the world’s healthiest beverage.”Did You Know? | HubSpot Shorts Playlist: https://youtube.com/playlist?list=PLlw9qxNtFom1aBTzrczhmUu9MS0ISNL_H📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

How To Make A Visual Branding Guide For Your Business + Free Canva Template [Video]

Have you made a visual branding guide for your business? In this video, we are going over all the steps you need to build a visual branding guide, plus a free brand guide Canva template. Subscribe: https://bit.ly/36gszTL[Most Popular Uploads]:➡ How to Increase Facebook Engagement in 2022:https://www.youtube.com/watch?v=Bam_rXmoOs4➡ Marketing for Small Business: Effective Marketing Strategies for 2022: https://www.youtube.com/watch?v=RX0Y2JbS9K4➡ Facebook Marketing: A Complete Video Guide for 2022:https://www.youtube.com/watch?v=14amlEYDu_k➡ The Ultimate Guide To Facebook Marketplace in 2022 (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemgDo You Have A Visual Branding Guide For Your Business?Consistent and appealing graphics are a vital part of your digital marketing strategy and essential to conveying who you are as a business. Visuals for companies like Nike, Tiffany, and Apple are excellent examples of how a defined look can impact the overall feel of a brand.You can easily recognize a graphic is theirs by their signature design style, layout, and color.Your graphics can speak volumes about your brand’s personality and identity.And, keeping a graphics guide will ensure that you never confuse your audience with your graphics.So in this video, we’re going to guide you through the essential things your visual branding guide should have to optimize business graphics. But before we go into the components of a visual branding guide, be sure to take a look at your competitor’s branding.As well as businesses whose graphics you like and try to see what you can improve and what practices you don’t want to follow in your brand’s visuals. Once you’ve done your research, you’re all set!Video OutlineIntro (0:00)Brand Logo (0:46)Brand Color Palette (1:03)Brand Fonts (1:15)Typography (1:30)Use of Photos (2:18)Shapes and Patterns (2:36)Interaction of Brand Elements (2:54)Overall Style (3:08)// LYFE Marketing ➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

Categories
Entrepreneurship

How To Deliver Brand Style Guides [Video]

Sponsored by Corebook° – Get the Style Guide kit for FREE when you sign up for three months of Core Studio°https://thefutur.com/corebookWhat’s the best way to send style guides to your clients? How do you get your clients to ACTUALLY use style guides? The most common method right now, and the method that I’ve used for years is to simply design the style guide in a program like InDesign or Illustrator. —- Maybe even use the template from the Style Guide kit to get things rolling. Then export a PDF and then you’d send this PDF along with all of the logo files over to the client using something like Dropbox or Google Drive. What if I told you there’s a better way to do things? A way to deliver a style guide that’s super easy for you as a designer to create, but also really easy as a client to use? I think that this is where creating a web-based brand style guide really shines. Instead of creating a style guide in PDF form, why not turn it into a website? The advantages are huge. Your clients can access it from anywhere, you can keep it updated very easily, and there’s a lot more functionality that you can add to a site vs a static pdf.I’ve explored a bunch of different platforms to build these style guides online, and Corebook has been HANDS DOWN the most efficient and user-friendly way. I’d love for you guys to give them a shot. I’m such a believer, in fact, that we’ve partnered with Corebook to bring you a special deal. If you sign up for a COREBOOK account, not only will you get a great discount on your subscription, you’ll get the entire Style Guide Kit created by yours truly absolutely free.Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shop===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/✍️ Futur Blog: https://thefutur.com/blog/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducers: Mark Contreras / Jona GarciaCinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona GarciaLive Editor: Jona GarciaSocial Team: Elle MoneyFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

Categories
Entrepreneurship

Brand Your Business with a SIMPLE Brand Board [Video]

Your business branding isn’t complete without a branding board! Learning how to make a brand board isn’t hard and it will help make sure your brand identity stays consistent. When you brand your business with a SIMPLE brand board, you are able to KEEP the right customers and clients coming to you. It’s time to keep your business on track with a brand board and I’m going to show you exactly how to do just that for your online business. 00:00 Intro02:14 What’s a Brand Board04:40 The Layout06:53 A More Complicated Board❓Still not sure about sales funnels and if you can use them? Comment below and let’s talk about it!✅ Subscribe to our channel for more awesome tips!https://www.funnelgorgeous.tv👀 See what we can do! https://www.funnelgorgeous.com 🎉 Follow us on social media for more great info!Facebook – https://www.facebook.com/funnelgorgeous Instagram – https://www.instagram.com/funnelgorgeous