Categories
Entrepreneurship

Brand Strategy for Designers (Part 1 Workshop) [Video]

Brand Strategy For Designers: Building the Foundation With Your Clients (Part 1)Brand Strategy For Designers: How to Get Started (Part 1)Designing with Purpose: The Power Behind Effective Brand Strategy (Part 1) Brand Strategy For Designers: Bridging the Gap Between Creativity and Impact (Part 1)Are you a designer looking to take your career to new heights? Join us as we dive into the transformative world of brand strategy with industry expert Chris Do. Brand Strategy for Designers (Part 1) offers a deep dive into the transition from graphic design to the impactful world of brand strategy. In this engaging talk, Chris shares invaluable insights that will revolutionize the way designers approach branding.🌟 What You’ll Learn:🧠 Discover why brands are more than just logos & how they’re built in the hearts/minds of people.🚀 Learn the crucial role of brand strategy in shaping customer perceptions and experiences.🎨 Understand the importance of impression management and its impact on brand perception.🔓 Unlock the secrets of successful branding & how designers can play a pivotal role in the process.✏️ In This Episode:00:00 – Intro01:30 – Lessons from Ferro Concrete04:44 – Delving into User Experience05:32 – Designing w/ User Experience in Mind08:06 – Exploring Chris’s Brand Strategy for Tangoe09:50 – Don’t Be Afraid to Ask Questions11:00 – Define Your Ideal Target Audience12:21 – The Power Behind Customer Insight13:29 – The Art of Effective Copywriting14:28 – Superficial vs. Super Fiscal15:45 – The Value of Active Listening17:12 – A Brand Is a…19:41 – “Brand” vs. “Branding”23:50 – Ford’s Fake Branding25:36 – What is Impression Management?30:05 – Teachable Discount! 🤑 30:23 – OutroDon’t miss out on this opportunity to unlock the secrets of successful brand strategy and take your design career to the next level. Turn on notifications and subscribe for more expert insights! 🔔#brandidentity #brandstrategy #graphicdesign #brandstrategist 🙏 Special thanks to our sponsor Teachable, the leading platform for creators to build and grow online businesses. Get 3 months of their Pro Plan for just $99 with code “thefutur99”. Start your journey towards mastering brand strategy today:https://teachable.com/thefutur.🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudiosthe futur, branding, personal branding, brand strategy, futur pro, accelerator, brand strategist, brand design, brand strategy workshop, how to create a brand strategy, graphic design, what is branding, branding your business, brand identity, business of design, how to build a brand, chris do, corporate brand identity, brand design process, brand identity for graphic designer, brand identity design, branding design, brand identity process, identity designer

Categories
Entrepreneurship

Learn Brand Strategy in 10 Minutes (2023 Crash Course) [Video]

In this video, you will learn brand strategy in just 10 minutes!Check out my presentation deck that gives you an overview of brand strategy, what it consists of, and how to develop one. You will also see quotes from top branding/marketing experts and examples of brand strategies behind famous brands.CONTENTS00:32 What is Brand Strategy?01:11 How to develop a brand strategy? 01:47 Brand Strategy Framework02:12 Brand Purpose02:51 Brand Vision03:29 Brand Values04:06 Target Audience04:54 Market Analysis05:48 Awareness Goals06:25 Brand Personality07:14 Tone of Voice08:05 Brand Tagline/Slogan08:41 Conclusion—#brandstrategy #branding #marketing —Free brand strategy guide (Blog) — https://www.ebaqdesign.com/blog/brand-strategyPremium brand strategy course (Shop) — https://www.ebaqdesign.com/strategy-guideUse code “YOUTUBE20” to get 20% off.—Arek

Categories
Entrepreneurship

How to Build a Brand from Scratch in 2022, Plus the #1 Mistake You Might Be Making With Your Brand [Video]

Why build a brand? Building a rock solid brand foundation for your business can mean the difference between successfully owning the market or owning an anemic business that struggles to gain market share or convert customers into raving fans. If you have an existing business – you need to know the building blocks of branding to determine if you have all the key components in place, what might be missing, or needs fixing. And if you’re a creative professional who works with clients – what I share in this video will help you explain branding in a compelling and motivating way so your clients can understand how important investing in branding is to the success of their business.BRAND STRATEGY 101 COURSE with PHILIP VANDUSENhttps://philipvandusen.com/bs101#designagency #creativeprofessional #graphicdesign #businessdevelopment #marketing #branding #brandstrategySUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeCREATIVE CAREER COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/PhilipVanDusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.