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Entrepreneurship

Jägermeister Brand, Marketing FAIL [Video]

A promotional party held by Jägermeister in Leon, Mexico turned tragic after party organizers poured liquid nitrogen into a swimming pool, creating a toxic brew that put one man in a coma and sent eight others to the hospital, the UK Mirror reported.The liquid nitrogen created a noxious fog that hung over the pool area and rendered many partygoers unable to breathe. Several quickly became unconscious and were in danger of drowning, according to the Mirror.The liquid nitrogen was intended to create a smoke effect in the pool.A spokesperson for the popular German liquor company said:“We are aware of this incident in Leon, Mexico, which is currently being investigated by our headquarters in Germany. Fortunately, all of those who required medical attention are out of danger and recovering.“We are liaising with our responsible distributor in Mexico who is working with the event organisers and the investigating authorities to understand the full circumstances surrounding the events.”We fully support responsible drinking and adhere to the guidelines within each market in which we operate.”#jägermeister #branding #fail

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Entrepreneurship

Get More Clients (Like Your #1 Favorite Customer!) [Video]

#getmoreclients #marketing #idealclientDo you have a favorite client or customer? You know – the one that’s always happy, pays on time, and raves about your work? Well, why not clone them? In this video, I’ll show you how to get more clients by reverse engineering your success with your favorite customer.—————— Do YOU want an expert brand strategist in your corner who you can ask branding questions to every month? Join me in the Brand Clarity Collective and get an all-access pass to a private digital mastermind full of like-minded entrepreneurs, monthly coaching calls, and my full suite of branding courses. Learn more and enroll at: https://www.kayeputnam.com/brand-clarity-collective/——————00:00 Introduction00:26 Question from Student00:57 Ask for a Video Testimonial02:22 Get Messaging Ideas04:03 Create a Case Study04:30 Ask for Referrals04:59 Reverse-Engineer Your Marketing06:03 Get Branding Support——————Come & say CIAO on social:Instagram: https://www.instagram.com/kayeputnam/ Pinterest: https://www.pinterest.com/kayeputnam/ Facebook Page: https://www.facebook.com/marketingkaye/——————Some of my favorite branding tools & resources:(Some are affiliate links, which means if you buy, I earn a small thank you credit or commission. I only recommend products that I actually use and love.) MY VIDEO SETUP:https://kit.co/kayeputnam/youtube-live-videoMY FAVORITE BOOKS:Personal Development Books: https://kit.co/kayeputnam/self-development-booksBranding Books: https://kit.co/kayeputnam/branding-booksBUSINESS TOOLS & SOFTWARE I RECOMMEND:Transcribe video to repurpose, captions & more: http://bit.ly/KayeRev (free $10 to try it!) Set up & sell an online course: http://bit.ly/KayeTeachableHost live or evergreen webinars: http://bit.ly/KayeEZWebinarBuild a lead-generating quiz: http://bit.ly/interactquizzesArchetype-specific templates & assets: http://bit.ly/KayeCMDrag & drop launch funnels: http://bit.ly/KayeCFI use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi& prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)

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Entrepreneurship

Building Brand Strategy With Brand Master Secrets Framework [Video]

Building brands with strategy. Use the brand master academy framework. Your visuals are only 10% of your brand. Here’s the other 90% Create substance. This is why you exist beyond money, where you’re going and how you’ll get there. Then develop your position. This is who you’re for why you’re different and why that matters.Then you’re ready to craft how you’ll show up. This includes a personality to relate a clear message to engage, stories to connect and a visual identity to corner your image. Use the brand master academy template for your next project. Follow for more branding tips.#shorts #brandstrategy101 #marketingtips101 #smallbusinesstipsntricks #brandingtips2022—————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://products.brandmasteracademy.com/products/brand-master-workshops/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bmw✅ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/brandmasteracademy/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDR

Categories
Entrepreneurship

What is a Brand Strategist? [Video]

A Brand Strategist is a professional who develops position recommendations for companies looking at developing or expanding their brands. They also help guide market research analysis and define a company’s tone so that everything matches with campaign initiatives.#branding #entrepreneurship #marketing Follow on TikTok https://www.tiktok.com/@marcusatworkFollow on IGhttps://www.instagram.com/marcusatworkWhat Is Your Legacy Podcast:https://anchor.fm/whatisyourlegacyReal Estate Branding and Lead Gen Training (FREE)https://youtube.com/playlist?list=PLTEOOeUE0JHNkTt-2JDcxLGPoX-IdrDa6

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Entrepreneurship

Emotional Branding Strategy: How to Add Emotion to Your Brand [Video]

Emotional branding is key when building an online brand in 2022 and beyond. Having a clear brand strategy is one thing, but in order to enhance the overall experience for your ideal customer and lead to higher leads, sales, and customer retention, you want to incorporate emotional branding into your marketing.In this video resource, I’m breaking down emotional messaging, how to brand with emotion, how emotional branding helps when competing in a crowded market, how brand storytelling amplifies emotional branding, emotional branding meaning, and more!If you’ve ever wondered what emotional branding means or how to use it in your business, this simplified approach will support you.📺 FREE MARKETING TRAINING https://brandmerry.com/class🌵 LEARN MORE ABOUT MY SIGNATURE PROGRAM BRANDMERRY ACADEMY https://brandmerry.com/academy💻 CHECK OUT MY FAVORITE BUSINESS TOOLS AND RESOURCES https://brandmerry.com/resources 👇 Resources and Links From Today’s Video: Emotional Branding: https://www.youtube.com/watch?v=hKri27acESEBrand Storytelling Guide: https://www.brandmerry.com/theblog1/brand-storytelling-guideBrand Storytelling: https://www.youtube.com/playlist?list=PLcB68i9TtS1MW-x50PJJaL6Qi_88SgXcYBrand Messaging: https://www.youtube.com/watch?v=jm5PBU1WIb8&t=156sMarket Research Video: https://www.youtube.com/watch?v=Lz8aC8p7Nmo&t=341sDon’t forget to SUBSCRIBE for weekly tips: http://bit.ly/Youtube-Brandmerry ❤️ Stay in touch with me! Website: https://www.brandmerry.com/​ Blog: https://www.brandmerry.com/blog The Brandmerry Podcast: https://brandmerry.com/podcast ​The Beautiful Climb Podcast: https://michelleknight.co/​ Pinterest: https://www.pinterest.com/brandmerrycoachingInstagram: https://www.instagram.com/michelleknight Tik Tok: https://www.tiktok.com/@michelleknightcohttps://youtu.be/gmde3ghBQcE*Affiliate Disclaimer:Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in no way obligated to use these links. Thank you for your support!#Brandmerry #MichelleKnight

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Entrepreneurship

An ESSENTIAL Framework on Brand Strategy for Beginners [Video]

Any successful brand strategy requires intentional and conscious thought about the who, what, where, when, and especially the why behind your brand. Here’s why brand strategy matters and a framework for building your own.DM us on Instagram at: https://www.instagram.com/creatitive/Connect on LinkedIn: https://www.linkedin.com/in/creatitive/View our Podcast at: https://creatitive.com/podcast/View our Services at: https://creatitive.comTimestamp:[0:00] – Intro[0:54] – Brand Strategy [2:12] – Brand Identity[3:13] – Vision[4:05] – Marketing Touchpoints[5:19] – Outro#brandstrategist #brandingagency #branding

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Entrepreneurship

Marketing Or Branding, What Comes First? [Video]

Marketing Or Branding, What Comes First?Many entrepreneurs make the mistake of thinking that branding and marketing are the same thing.At its core, Branding is who you are as a business. It’s the essence of what makes you different, and it’s what clients will remember long after they’ve interacted with your business. It builds trust, awareness and authority for your brand.Marketing, on the other hand, is how you communicate with your audience. It’s the strategic use of tactical tools to reach your target audience and achieve your desired objectives.While marketing continually changes and evolves, your Brand should always remain constant. That’s why it’s so important to clearly define your Brand before you begin developing your marketing plans, strategies, and tactics. With the help of a right brand strategy, you attract the right clients, generate more leads, and achieve sustainable growth. And that’s why we believe that branding should always come first.++++++++++++++++++++++++++++++++++++++++++++++++ We help transform businesses into Stellar Brands!Zoom Into Life is an International Award Winning Studio specializing in Brand & Business Growth Strategy, Positioning, Personal Brand Photography, Video Production & Web Design.We help you :* Stand apart and differentiate a crowded marketplace* Build a Brand that attracts clients on autopilot* Position you as an authority in your industry* Have sharp messaging that makes it easy for people to understand what problem you solve for them* Build your tone of voice so that your message is cohesive across all marketing platforms* Build a brand identity that represents you, elevates you and helps you get recognized We work with Entrepreneurs and Brands wanting to rapidly scale their business in the near future utilizing unique brand marketing strategies, photography and video content to establish themselves as leaders in their field.How We Got Started – We are a husband & wife team with over 35+ years of combined experience working with some of the most reputed brands from across the world. Over the last 12 years, we have had the opportunity to transform businesses and their corporate image by creating Brand Strategies, Photography / Videos / Websites that result in increased customer acquisition, retention, and bottom-line revenue.Our clients are reaping the benefits of positioning themselves as impactful brands and some have grown up to 400% in a year while most have doubled their business every single year. You decide how aggressive you wish to grow. We are here to support you with the right strategies and help you implement them in creating marketing assets that attract the right kind of clients that love working with you.Our Services : Brand Marketing Agency – Businesses Growth- Lead Generation – Luxury Realtor Attraction Marketing – Brand Strategy – Logo- Branding & Rebranding – Personal Brand Photography – Video Production & Marketing – Web Design – Business Marketing Proudly serving entrepreneurs, small & medium size businesses in all around the World. Based in Mississauga, we have many clients in and around Oakville, Burlington, Milton, Toronto, and the Greater Toronto and Hamilton Area (GTA).https://zoomintolife.com+1.9057830782

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Entrepreneurship

𝗪𝗵𝘆 𝗛𝘂𝗺𝗮𝗻𝗶𝘇𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗜𝘀 𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? [Video]

𝗪𝗵𝘆 𝗛𝘂𝗺𝗮𝗻𝗶𝘇𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗜𝘀 𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?A humanized marketing strategy, is the one that focuses on building better connections with clients, rather than simply marketing to them. It’s helps make your brand more relatable, easy-to-understand, and memorable. In other words, it feels like a conversation with a friend, rather than a sales pitch. And because it is focused on building relationships, it’s an incredibly effective way to attract new clients and grow your business. Human element is key in any marketing!Humanizing your brand is about creating marketing that’s authentic, personal, and relevant to your audience. It’s about understanding what your clients want and need, and then providing them with content and messages that meet those needs. By humanizing your brand, you’re able to build trust, create loyalty, and spur organic growth.So if you’re looking for a way to increase organic growth and create a stronger connection with your target audience, humanizing your brand is the way to go!+++++++++++++++++++++++++++++++++++++++++++++++++++++++++We help transform businesses into Stellar Brands!Zoom Into Life is an International Award Winning Studio specializing in Brand & Business Growth Strategy, Positioning, Personal Brand Photography, Video Production & Web Design.We help you :* Stand apart and differentiate a crowded marketplace* Build a Brand that attracts clients on autopilot* Position you as an authority in your industry* Have sharp messaging that makes it easy for people to understand what problem you solve for them* Build your tone of voice so that your message is cohesive across all marketing platforms* Build a brand identity that represents you, elevates you and helps you get recognized We work with Entrepreneurs and Brands wanting to rapidly scale their business in the near future utilizing unique brand marketing strategies, photography and video content to establish themselves as leaders in their field.Our clients are reaping the benefits of positioning themselves as impactful brands and some have grown up to 400% in a year while most have doubled their business every single year. You decide how aggressive you wish to grow. We are here to support you with the right strategies and help you implement them in creating marketing assets that attract the right kind of clients that love working with you.Our Services : Brand Marketing Agency – Businesses Growth- Lead Generation – Luxury Realtor Attraction Marketing – Brand Strategy – Logo- Branding & Rebranding – Personal Brand Photography – Video Production & Marketing – Web Design – Business Marketing Proudly serving entrepreneurs, small & medium size businesses in all around the World. Based in Mississauga, we have many clients in and around Oakville, Burlington, Milton, Toronto, and the Greater Toronto and Hamilton Area (GTA).Let’s Connecthttps://zoomintolife.com+1.9057830782

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Entrepreneurship

3 Inexpensive Brand Marketing Strategies For Small Businesses! [Video]

3 Inexpensive Brand Marketing Strategies For Small Businesses!Branding is an activity that, when done strategically, can help your business achieve differentiation. It will not only allow you to achieve the desired image but also help you identify how you can communicate effectively and efficiently with your audience. A strong brand will help you engage with clients, build trust, awareness and ultimately drive profits. Here are 3 inexpensive branding strategies, you can start implementing in your business.1)Create a unique value proposition – Find out what makes you different and lead with it.Have a cohesive image across all platforms – This will show your clients that you are a professional and a serious business.2)Aim to build a strong online presence as it will help you in get recognition and build brand awareness.Be clear about how you want to be perceived. How would you like your clients to describe their experience after working with you?3)Showcase Positivity in Your Brand – Make sure people feel happy, inspired and motivated to take action when they interact with your brand.I am Puja Misra, from Zoom Into life studio, a certified Brand Strategist helping entrepreneurs transform their businesses into brands.+++++++++++++++++++++++++++++++++++++++++++++++++++++++We help transform businesses into Stellar Brands!Zoom Into Life is an International Award Winning Studio specializing in Brand & Business Growth Strategy, Positioning, Personal Brand Photography, Video Production & Web Design.We help you :* Stand apart and differentiate a crowded marketplace* Build a Brand that attracts clients on autopilot* Position you as an authority in your industry* Have sharp messaging that makes it easy for people to understand what problem you solve for them* Build your tone of voice so that your message is cohesive across all marketing platforms* Build a brand identity that represents you, elevates you and helps you get recognized We work with Entrepreneurs and Brands wanting to rapidly scale their business in the near future utilizing unique brand marketing strategies, photography and video content to establish themselves as leaders in their field.How We Got Started – We are a husband & wife team with over 35+ years of combined experience working with some of the most reputed brands from across the world. Over the last 12 years, we have had the opportunity to transform businesses and their corporate image by creating Brand Strategies, Photography / Videos / Websites that result in increased customer acquisition, retention, and bottom-line revenue.Our clients are reaping the benefits of positioning themselves as impactful brands and some have grown up to 400% in a year while most have doubled their business every single year. You decide how aggressive you wish to grow. We are here to support you with the right strategies and help you implement them in creating marketing assets that attract the right kind of clients that love working with you.Our Services : Brand Marketing Agency – Businesses Growth- Lead Generation – Luxury Realtor Attraction Marketing – Brand Strategy – Logo- Branding & Rebranding – Personal Brand Photography – Video Production & Marketing – Web Design – Business Marketing Proudly serving entrepreneurs, small & medium size businesses in all around the World. Based in Mississauga, we have many clients in and around Oakville, Burlington, Milton, Toronto, and the Greater Toronto and Hamilton Area (GTA).https://zoomintolife.com+1.9057830782

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Entrepreneurship

The Accidental Brand Strategist with Kate DiLeo [Video]

Kate DiLeo is an “accidental brand strategist” who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to the power of branding, how businesses have the potential for growth within their own organizations, and why it’s important to stop telling stories and start having conversations.Music Credit: Smoke (with Lostboycrow) – Feather KEY LINKS FOR THE WEEK 📚 Pre-Order “Muting The Megaphone”: https://katedileo.com/book/ 💻 Visit Kate’s Website: https://katedileo.com 📥 Connect with Kate on LinkedIn: https://www.linkedin.com/in/katedileo FOLLOW US ON SOCIAL MEDIA 🎬 Facebook: https://www.facebook.com/BizCommunicator 🐦 Twitter: https://twitter.com/bizcommunicator 📸 Instagram: https://www.instagram.com/bizcommunicator/ 📥 LinkedIn: https://www.linkedin.com/company/bizcommunicator 🎥 YouTube: https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A🎶 TikTok: https://www.tiktok.com/@bizcommunicator SUBSCRIBE TO OUR PODCAST 🎙 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591 🎙 Spotify: https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg 💻 Website: https://thebusinesscommunicators.com #Branding #Marketing #Communications

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Entrepreneurship

How To Build Cognitive Brands with Sandeep Dayal [Video]

Learn how to build cognitive brands. In the 43rd episode of the On Branding Podcast, Arek Dvornechuck interviews Sandeep Dayal, and we talk about branding.Learn more:➡️ https://www.ebaqdesign.com/podcast/43Check out Sandeep’s book! 👉 “Branding Between The Ears” (https://amzn.to/3KiLgXO)#Branding #Marketing #Podcast—”On Branding Podcast” by Ebaqdesign​Listen on Apple Podcasts​➡️ https://podcasts.apple.com/us/podcast/how-to-build-cognitive-brands-with-sandeep-dayal/id1257824051?i=1000556184234Listen on Google Podcasts​➡️ https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kYmY1NjAvcG9kY2FzdC9yc3M/episode/MGUxYjQzMWEtZDVhMC00MWIxLWJmYmYtNWE3MzcxMjViODk2?sa=X&ved=0CAUQkfYCahcKEwiA3sfqsvr2AhUAAAAAHQAAAAAQAQ​Listen on Spotify​➡️ https://open.spotify.com/episode/56SiYL0AaT5K4EFOruH5la?si=678d932060474e00MY BRAND STRATEGY COURSE➡️ https://www.ebaqdesign.com/strategy-guide—OUR AFFILIATE LINKSAdobeStock: https://www.ebaqdesign.com/go/adobestockWebflow: https://ebaqdesign.com/go/webflowMyFonts: https://www.ebaqdesign.com/go/myfontsSmartMockups: https://www.ebaqdesign.com/go/smartmockups Envato: https://ebaqdesign.com/go/envatoDesignCuts: https://ebaqdesign.com/go/designcuts—Stay tuned for tips on branding, strategy, and design 🔔