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Entrepreneurship

Brand Strategy for Designers (Part 1 Workshop) [Video]

Brand Strategy For Designers: Building the Foundation With Your Clients (Part 1)Brand Strategy For Designers: How to Get Started (Part 1)Designing with Purpose: The Power Behind Effective Brand Strategy (Part 1) Brand Strategy For Designers: Bridging the Gap Between Creativity and Impact (Part 1)Are you a designer looking to take your career to new heights? Join us as we dive into the transformative world of brand strategy with industry expert Chris Do. Brand Strategy for Designers (Part 1) offers a deep dive into the transition from graphic design to the impactful world of brand strategy. In this engaging talk, Chris shares invaluable insights that will revolutionize the way designers approach branding.🌟 What You’ll Learn:🧠 Discover why brands are more than just logos & how they’re built in the hearts/minds of people.🚀 Learn the crucial role of brand strategy in shaping customer perceptions and experiences.🎨 Understand the importance of impression management and its impact on brand perception.🔓 Unlock the secrets of successful branding & how designers can play a pivotal role in the process.✏️ In This Episode:00:00 – Intro01:30 – Lessons from Ferro Concrete04:44 – Delving into User Experience05:32 – Designing w/ User Experience in Mind08:06 – Exploring Chris’s Brand Strategy for Tangoe09:50 – Don’t Be Afraid to Ask Questions11:00 – Define Your Ideal Target Audience12:21 – The Power Behind Customer Insight13:29 – The Art of Effective Copywriting14:28 – Superficial vs. Super Fiscal15:45 – The Value of Active Listening17:12 – A Brand Is a…19:41 – “Brand” vs. “Branding”23:50 – Ford’s Fake Branding25:36 – What is Impression Management?30:05 – Teachable Discount! 🤑 30:23 – OutroDon’t miss out on this opportunity to unlock the secrets of successful brand strategy and take your design career to the next level. Turn on notifications and subscribe for more expert insights! 🔔#brandidentity #brandstrategy #graphicdesign #brandstrategist 🙏 Special thanks to our sponsor Teachable, the leading platform for creators to build and grow online businesses. Get 3 months of their Pro Plan for just $99 with code “thefutur99”. Start your journey towards mastering brand strategy today:https://teachable.com/thefutur.🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudiosthe futur, branding, personal branding, brand strategy, futur pro, accelerator, brand strategist, brand design, brand strategy workshop, how to create a brand strategy, graphic design, what is branding, branding your business, brand identity, business of design, how to build a brand, chris do, corporate brand identity, brand design process, brand identity for graphic designer, brand identity design, branding design, brand identity process, identity designer

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Entrepreneurship

Challenger Brand Marketing Book – Marketing Insights To Help Brands Take On Their Industry Gorillas [Video]

Order your copy of Challenger Brand Marketing today at https://bit.ly/ChallengerBrandMarketingThe champion of the challenger brand, Gumas Advertising, is proud to announce the release of a new book, “Challenger Brand Marketing®,” co-authored by John Gumas and Craig Alexander, founder and president respectively of Gumas Advertising. “Challenger Brand Marketing” is designed to serve as an instruction manual for companies of all sizes and industries struggling to compete against better resourced competitors. The book provides practical advice on how to take on the “gorilla” brands and win market share by adopting adifferent mindset and proven strategies. Learn more at: https://gumas.com/#ChallengerBrandMarketing #marketingstrategy #brandingexpert #marketing #rebranding #brandstrategy #brandstrategist

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Entrepreneurship

Brand Purpose Is Useless As Marketing [Video]

Why brand purpose is useless as marketing.Brand purpose existed before marketers ruined it,Business owners would look at the reason they existed beyond money.They’d connect with that reason and use it as a guide to make internal decisions with clarity and conviction to act as a driving force to their business.So don’t use purpose as marketingCreated as an internal compass to guide decisions.Want more brand strategy, get to follow.#shorts #brandpurpose #brandstrategypurpose #brandstrategy #brandingpurpose #startwithwhy —————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://brandmasteracademy.com/brand-master-workshops/✅ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/stephenhouraghan/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDR

Categories
Entrepreneurship

Marketing For a Bootstrapped Cannabis Brand [Video]

High ChrisMarketing Matters | High ChrisYour brand is what people think of when they hear your company name. It’s the feeling they get when they see your logo. It’s the experience they have when they interact with your product or service.In short, it’s everything that makes up who you are as a business. And while branding is often thought of as something that only big businesses need to worry about, the truth is that every business needs a strong brand.That’s because a strong brand can help you attract new customers, inspire loyalty among existing customers, and differentiate yourself from your competitors.But while branding is important, it’s only part of the equation.Once you’ve established your brand, you also need to make sure people are aware of it.That’s where marketing comes in.Marketing is all about getting the word out about your business and ensuring that potential customers know who you are and what you have to offer.While branding can help set you apart from your competitors, marketing is what will ultimately drive sales and growth.So if you’re serious about growing your business, you need to focus on both branding and marketing.🔔SUBSCRIBE NOW to High Chris [https://www.youtube.com/c/HighChris](https://www.youtube.com/c/HighChris)FOR BRANDING SERVICES check out Magic City Studios [https://www.magiccitystudios.io/](https://www.magiccitystudios.io/)

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Entrepreneurship

What Branding Does for Your Business [Video]

Branding and brand strategy are crucial when it comes to having a successful business. But what exactly does having a fully built-out brand do for your business and how does it increase the value of your company? —————————————————Struggling with your branding or marketing? Join my Brand Accelerator Academy. https://brandacceleratoracademy.com/Struggling with what you say to your target audience? Gain access to the exclusive workshop How to Craft Brand Messaging for the Highest ROI. https://brandacceleratoracademy.com/messaging-workshopReach out scott@burgess-agency.com and we can build your brand together.Chapters0:00 Introduction 0:26 Builds a Foundation 1:25 Builds your Brand Identity 2:15 Increases your Credibility 4:00 Increases Business Value

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Entrepreneurship

Jägermeister Brand, Marketing FAIL [Video]

A promotional party held by Jägermeister in Leon, Mexico turned tragic after party organizers poured liquid nitrogen into a swimming pool, creating a toxic brew that put one man in a coma and sent eight others to the hospital, the UK Mirror reported.The liquid nitrogen created a noxious fog that hung over the pool area and rendered many partygoers unable to breathe. Several quickly became unconscious and were in danger of drowning, according to the Mirror.The liquid nitrogen was intended to create a smoke effect in the pool.A spokesperson for the popular German liquor company said:“We are aware of this incident in Leon, Mexico, which is currently being investigated by our headquarters in Germany. Fortunately, all of those who required medical attention are out of danger and recovering.“We are liaising with our responsible distributor in Mexico who is working with the event organisers and the investigating authorities to understand the full circumstances surrounding the events.”We fully support responsible drinking and adhere to the guidelines within each market in which we operate.”#jägermeister #branding #fail

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Entrepreneurship

Get More Clients (Like Your #1 Favorite Customer!) [Video]

#getmoreclients #marketing #idealclientDo you have a favorite client or customer? You know – the one that’s always happy, pays on time, and raves about your work? Well, why not clone them? In this video, I’ll show you how to get more clients by reverse engineering your success with your favorite customer.—————— Do YOU want an expert brand strategist in your corner who you can ask branding questions to every month? Join me in the Brand Clarity Collective and get an all-access pass to a private digital mastermind full of like-minded entrepreneurs, monthly coaching calls, and my full suite of branding courses. Learn more and enroll at: https://www.kayeputnam.com/brand-clarity-collective/——————00:00 Introduction00:26 Question from Student00:57 Ask for a Video Testimonial02:22 Get Messaging Ideas04:03 Create a Case Study04:30 Ask for Referrals04:59 Reverse-Engineer Your Marketing06:03 Get Branding Support——————Come & say CIAO on social:Instagram: https://www.instagram.com/kayeputnam/ Pinterest: https://www.pinterest.com/kayeputnam/ Facebook Page: https://www.facebook.com/marketingkaye/——————Some of my favorite branding tools & resources:(Some are affiliate links, which means if you buy, I earn a small thank you credit or commission. I only recommend products that I actually use and love.) MY VIDEO SETUP:https://kit.co/kayeputnam/youtube-live-videoMY FAVORITE BOOKS:Personal Development Books: https://kit.co/kayeputnam/self-development-booksBranding Books: https://kit.co/kayeputnam/branding-booksBUSINESS TOOLS & SOFTWARE I RECOMMEND:Transcribe video to repurpose, captions & more: http://bit.ly/KayeRev (free $10 to try it!) Set up & sell an online course: http://bit.ly/KayeTeachableHost live or evergreen webinars: http://bit.ly/KayeEZWebinarBuild a lead-generating quiz: http://bit.ly/interactquizzesArchetype-specific templates & assets: http://bit.ly/KayeCMDrag & drop launch funnels: http://bit.ly/KayeCFI use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi& prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)

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Entrepreneurship

Building Brand Strategy With Brand Master Secrets Framework [Video]

Building brands with strategy. Use the brand master academy framework. Your visuals are only 10% of your brand. Here’s the other 90% Create substance. This is why you exist beyond money, where you’re going and how you’ll get there. Then develop your position. This is who you’re for why you’re different and why that matters.Then you’re ready to craft how you’ll show up. This includes a personality to relate a clear message to engage, stories to connect and a visual identity to corner your image. Use the brand master academy template for your next project. Follow for more branding tips.#shorts #brandstrategy101 #marketingtips101 #smallbusinesstipsntricks #brandingtips2022—————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://products.brandmasteracademy.com/products/brand-master-workshops/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bmw✅ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/brandmasteracademy/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDR

Categories
Entrepreneurship

What is a Brand Strategist? [Video]

A Brand Strategist is a professional who develops position recommendations for companies looking at developing or expanding their brands. They also help guide market research analysis and define a company’s tone so that everything matches with campaign initiatives.#branding #entrepreneurship #marketing Follow on TikTok https://www.tiktok.com/@marcusatworkFollow on IGhttps://www.instagram.com/marcusatworkWhat Is Your Legacy Podcast:https://anchor.fm/whatisyourlegacyReal Estate Branding and Lead Gen Training (FREE)https://youtube.com/playlist?list=PLTEOOeUE0JHNkTt-2JDcxLGPoX-IdrDa6

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Entrepreneurship

Emotional Branding Strategy: How to Add Emotion to Your Brand [Video]

Emotional branding is key when building an online brand in 2022 and beyond. Having a clear brand strategy is one thing, but in order to enhance the overall experience for your ideal customer and lead to higher leads, sales, and customer retention, you want to incorporate emotional branding into your marketing.In this video resource, I’m breaking down emotional messaging, how to brand with emotion, how emotional branding helps when competing in a crowded market, how brand storytelling amplifies emotional branding, emotional branding meaning, and more!If you’ve ever wondered what emotional branding means or how to use it in your business, this simplified approach will support you.📺 FREE MARKETING TRAINING https://brandmerry.com/class🌵 LEARN MORE ABOUT MY SIGNATURE PROGRAM BRANDMERRY ACADEMY https://brandmerry.com/academy💻 CHECK OUT MY FAVORITE BUSINESS TOOLS AND RESOURCES https://brandmerry.com/resources 👇 Resources and Links From Today’s Video: Emotional Branding: https://www.youtube.com/watch?v=hKri27acESEBrand Storytelling Guide: https://www.brandmerry.com/theblog1/brand-storytelling-guideBrand Storytelling: https://www.youtube.com/playlist?list=PLcB68i9TtS1MW-x50PJJaL6Qi_88SgXcYBrand Messaging: https://www.youtube.com/watch?v=jm5PBU1WIb8&t=156sMarket Research Video: https://www.youtube.com/watch?v=Lz8aC8p7Nmo&t=341sDon’t forget to SUBSCRIBE for weekly tips: http://bit.ly/Youtube-Brandmerry ❤️ Stay in touch with me! Website: https://www.brandmerry.com/​ Blog: https://www.brandmerry.com/blog The Brandmerry Podcast: https://brandmerry.com/podcast ​The Beautiful Climb Podcast: https://michelleknight.co/​ Pinterest: https://www.pinterest.com/brandmerrycoachingInstagram: https://www.instagram.com/michelleknight Tik Tok: https://www.tiktok.com/@michelleknightcohttps://youtu.be/gmde3ghBQcE*Affiliate Disclaimer:Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in no way obligated to use these links. Thank you for your support!#Brandmerry #MichelleKnight

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Entrepreneurship

An ESSENTIAL Framework on Brand Strategy for Beginners [Video]

Any successful brand strategy requires intentional and conscious thought about the who, what, where, when, and especially the why behind your brand. Here’s why brand strategy matters and a framework for building your own.DM us on Instagram at: https://www.instagram.com/creatitive/Connect on LinkedIn: https://www.linkedin.com/in/creatitive/View our Podcast at: https://creatitive.com/podcast/View our Services at: https://creatitive.comTimestamp:[0:00] – Intro[0:54] – Brand Strategy [2:12] – Brand Identity[3:13] – Vision[4:05] – Marketing Touchpoints[5:19] – Outro#brandstrategist #brandingagency #branding