Categories
Entrepreneurship

How to Build a Strong Personal Brand for Your Business (Explicit Language) [Video]

In this video, Phyllis shares her insights on the importance of having a good idea that is both obvious and cool, and how this can lead to a successful business. Drawing from her personal experience of running a business, she stresses the importance of personal branding and authenticity, which she believes are critical in endorsing a business. She provides guidance on how to establish a two-word brand that accurately represents one’s true self.Phyllis also touches on the topic of code-switching, where individuals change their behavior or language to fit into different social settings, and advises against it. Instead, she encourages people to show up as their best selves, which will attract like-minded people who appreciate and value authenticity.The speaker also emphasizes the importance of respecting the rules of the house in different cultures.Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, MOCS Media, Tasca StudiosFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

Categories
Entrepreneurship

Why Compromising Your Brand Isn’t Worth It (Explicit Language) [Video]

How to Stand Out and Build Your Brand Without Compromising Your ValuesIn this video Phyllis and Chris discuss the importance of building a brand around authenticity and attracting like-minded people. The concept of code-switching is introduced, and the speaker advises against it, encouraging individuals to show up as their best selves. The topic of respecting the rules of the house in different cultures is also discussed.Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, MOCS Media, Tasca StudiosFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

Categories
Entrepreneurship

From Cliches to Creativity: Making Your Brand Stand Out [Video]

How to Create a Unique and Memorable Brand in Two WordsA Simple Trick for Making Your Brand More MemorableHow to Excite and Intrigue with Your Two-Word BrandIn this video, Chris Do discusses the difficulty of coming up with a brand identity, particularly when it comes to creating a two-word brand that is unique and memorable. He suggests that instead of using adjectives, people should consider using a noun that reflects their truth. Do provides an example of someone in his community who described themselves as a “world-class hugger,” and notes that such a description is both unique and attention-grabbing. He cautions that a two-word brand is not meant to be everything, but rather a hook to begin a conversation. Do emphasizes the importance of creating a powerful hook that excites people and intrigues them, rather than immediately turning them off with a monologue. He recommends the book “Pop” by Sam Horn as a useful resource for developing clever and effective ways to describe one’s brand. Finally, Do explains how adding a twist to a familiar idea can make it unique and help it stand out from the competition.Don’t miss our 2023 Europe Tour: https://bit.ly/futureuro23This video is but a small taste of our upcoming 2023 Business Clinic Europe Tour; where for 8hrs exclusively with me I will teach you the ins and outs of mastering sales, painlessly pricing, and becoming a subject matter expert who generates leads beyond their expectations. Apr. 14 – London: Business ClinicApr. 15 – London: Personal BrandingApr. 17 – Warsaw (NEW): Business ClinicApr. 19 – Amsterdam: Business ClinicApr. 21 – Berlin: Business ClinicApr. 22 – Berlin: Personal BrandingApr. 24 – Bucharest: Business ClinicApr. 26 – Porto (NEW): Business ClinicApr. 28 – Barcelona: Business ClinicApr. 29 – Barcelona: Personal BrandingWant a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, MOCS Media, Tasca StudiosFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

Categories
Entrepreneurship

How a Business Name Affects Your Brain: Naming Your Business or Brand: 5 Minutes with Louise Karch [Video]

LISTEN TO THE FULL INTERVIEW ON THE BRAND DESIGN MASTERS PODCAST: https://share.transistor.fm/s/99ab4511Louise Karch is an award-winning author of Word Glue: Find Your Million-Dollar Brand Name. She names and renames brands, doubling clients’ income. Louise also just finished the first book on strategic taglines in the world – which is to be published soon. She believes that when you have a powerful brand name, your brand strategy should reflect it as well. • Why short business names are better than businesses named after founders• Why the “mouth feel” of a name effects how you feel about it and what you will end up thinking about it• Why ‘open’ vowel sounds make companies feel bigger• Why taglines really work• What happens with the brain when it encounters a brand• Why ‘Focus, Feeling and Figuring Out’ matter in naming• How neuroscience works when people are naming brandsTo connect with Louise Karch:Website: http://www.louisekarch.com/Website for Word Glue Book by Louise Karch: https://www.wordglue.co/✅ SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/support✅ WEBSITE:https://www.philipvandusen.com✅ BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/muse✅ BRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmasters✅ BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe✅ BRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101✅ CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone✅ BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting✅ VERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/✅ TWITTER:https://twitter.com/philipvandusen✅ INSTAGRAM:https://www.instagram.com/philipvandusen/✅ LINKEDIN:https://www.linkedin.com/in/philipvandusen/✅ YOUTUBE:http://www.youtube.com/c/philipvandusen✅ PINTEREST:https://www.pinterest.com/philipvandusen/✅ BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philip✅ GET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.