Categories
Entrepreneurship

How To Use Social Media To Market a Food Brand, 5 min with Jessica Uttinger of Killer Brownie [Video]

Listen to the Full Episode: https://podcast.branddesignmasters.com/69Jessica shares her story of pursuing a photography career for seven years, then losing her job and taking a role for a specialty retailer to survive. Soon she started doing small creative projects for the retailer which led to a position in marketing which has led her to where she is today. Jessica Uttinger is the Director of Marketing and Creative Services for Killer Brownie. Her passion for social media marketing increased the Company’s social media following to 55,000 across platforms.  We Discuss: • How you build a fan base for a specially food brand • How you use influencers to do your marketing for you • What the best social media platform is for marketing food • How you prove ROI of influencer marketing to internal management teams • How to advocate for your marketing ideas in your company • How you get access to resources for your projects at your job Learn how Jessica manages to create impactful marketing campaigns at Killer Brownie and how she envisions it becoming the Coca-Cola of Brownies. To connect with Jessica Uttinger:LinkedIn: https://www.linkedin.com/in/jessicauttinger/Instagram of Killer Brownie: https://www.instagram.com/killerbrownie/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop – Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50″Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Categories
Entrepreneurship

Starting a Business: What To Do First? 5 Minutes with Kathy Oneto, Leaving Corporate Series PART 5 [Video]

LISTEN TO THE EPISODE: https://podcast.branddesignmasters.com/68This is a clip from the 5 Episode Series with Kathy Oneto on my Brand Design Masters Podcast. This episode is called “Leaving Corporate, Part 5: Getting Your New Business Going”We discuss:• How to establish your own ‘voice’ when you build a business• Do you have to be on social media to build a business• How to position yourself as an expert in your niche• How creating content will act as a new client/customer engine for your business• How to publish what you know in a visible way to express your point-of-view, showcase your expertise and build your business• What is ‘attraction marketing’Kathy Oneto, host of the Sustainable Ambition podcast, and founder of Sustainable Ambition has spent 20 years in the “big corporate” and “big agency” worlds as a brand strategist and senior marketing executive; she’s worked in large companies and small, as well as entrepreneurial companies, both as a co-founder of start-ups and as the chief of staff to founders.In this series, Kathy and I talk about how to leave the corporate world for greener pastures. For this first episode, we discuss how to take stock of your personal brand while you are still employed.To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Categories
Entrepreneurship

Is It Time To Quit Your Corporate Job? 5 Minutes with Kathy Oneto, Leaving Corporate Series PART 2 [Video]

Listen to the Full Episode: https://podcast.branddesignmasters.com/65This is a clip from the 5 Episode Series with Kathy Oneto on my Brand Design Masters Podcast. This episode is called “Leaving Corporate Part 2: Recognizing It’s Time To GoWe discuss:• Is professional credibility important when you work for yourself?• How to look for clues that can inform your decision to leave• How is the growth of the Consulting Economy changing the traditional work paradigm• How business partners and clients can pull you into experimenting with working for yourself• What are the marketplace signals that can help you make a decision to leave your job• What are some of the things that can push you out of your full time job that are not in your controlKathy Oneto, host of the Sustainable Ambition podcast, and founder of Sustainable Ambition has spent 20 years in the “big corporate” and “big agency” worlds as a brand strategist and senior marketing executive; she’s worked in large companies and small, as well as entrepreneurial companies, both as a co-founder of start-ups and as the chief of staff to founders.In this series, Kathy and I talk about how to leave the corporate world for greener pastures. For this first episode, we discuss how to take stock of your personal brand while you are still employed.To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Categories
Entrepreneurship

How Overthinking Causes Unhappiness – 5 Min. with Olesya Luraschi [Video]

LISTEN TO THE FULL EPISODE HERE: https://podcast.branddesignmasters.com/63We are joined today by Olesya Luraschi, a Leadership and High-Performance Coach who’s key areas of expertise are optimal performance, motivation, neuropsychology, and stress optimization. Through her work, Olesya helps people realize their full potential by utilizing psychological science to achieve their goals. • How overthinking causes unhappiness • How some thinking can be helpful – but too much can be harmful • How thinking about things can’t prevent bad things from happening • Constant worrying cycles and projections can cause depression • How continuing thinking about things in the past is very bad for you psychologically • Keeping your thoughts focused on the present is healthierTo connect with Olesya Luraschi:Youtube Channel: https://www.youtube.com/c/OlesyaLuraschi/Linkedin: https://www.linkedin.com/in/olesyaluraschi/Twitter: https://twitter.com/olesyaluWebsite: https://www.olesyaluraschi.com/________________________________________SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Categories
Entrepreneurship

How To Create a Great Digital Summit – Tech Secrets Revealed – 5 Minutes with Lee Jackson [Video]

LISTEN TO THE FULL EPISODE HERE: https://podcast.branddesignmasters.com/61Lee Matthew Jackson, Lee is the host of Trailblazer FM; a podcast that helps agencies love what they do. He is also the co-founder of Event Engine, which provides web tech to professional conference organizers to attract more traffic, better sponsors and help grow their communities.We discuss:• His thoughts about the digital marketing world after the pandemic• What he learned as a facilitator of online webinars and events• Tools to help his team manage their work better• How he utilizes his YouTube channel in association with his podcast and other businesses• How his videos help him to appear at a higher rank of SEO on Google.• He uses other social platforms to leverage and utilize his Trailblazer.FM podcast videos• What’s happening inside the Trailblazer.FM Facebook group.To connect with Lee Jackson:YouTube Channel: https://www.youtube.com/c/TrailblazerFMTwitter: https://twitter.com/trailblazerfmFacebook : https://www.facebook.com/trailblazerfmInstagram: https://www.instagram.com/leematthewjackson/Website: https://trailblazer.fm/ Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop – Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50″Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Categories
Entrepreneurship

What Happens When You Leave Advertising – 5 Minutes with Brandon Birkmeyer [Video]

LISTEN TO THE FULL PODCAST EPISODE: https://podcast.branddesignmasters.com/59Brandon Birkmeyer discusses leaving the advertising industry, including: – Why you don’t have much control over your career advancement at advertising agencies – When do you decide to build your own business – What is it like to leave a corporate agency job – what happens next – Why blogging, podcasting and sharing videos can help you find your niche in building a business – What is the best step you can take to invest in yourself – What is the scariest thing to do when you are starting your own businessBrandon Birkmeyer is a seasoned brand strategist, business coach, keynote speaker, and podcaster. For over 17 years, Brandon advised and directed brand strategy for top FORTUNE 100 companies including Apple, Coca-Cola, Walmart, and Wells Fargo. Brandon is the founder of the Podcast Branding Academy, an online school for podcasters. He also produces and hosts a top marketing podcast called Brands On Brands, which has ranked #1 in personal branding and content marketing on Apple Podcasts.SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Categories
Entrepreneurship

Interview with Amy McGlinn, Brand Design Masters Podcast with Philip VanDusen [Video]

Words are powerful and when you use them right. They fuel transformations and create change.Joining me in this episode is Amy McGlinn, an exceptionally talented copywriter and strategic marketing consultant who uses her skills in the written word to show up for people, give value, and inspire change in their business. Deeply experienced in content writing and conversion copywriting, Amy knows exactly how brands can express their values in a way that’s irresistible to their audience.  We discuss:• Why she believes words are powerful in creating change• How she learned copywriting “the wrong way”• Restarting her career after taking a break to focus on family and deciding that if she was to reinvent herself, it had to be as a writer• How she made the jump into copywriting through Upwork• Why it took her 10 hours to write her first ever writing job and how it ended up paying off and resulting in a 3-year business relationship• Her advice on seeking the help of successful people in the same field early on in your career to leverage their expertise and later on, their clients and network too• How she developed her own brand by watching how other people did it and succeeded• Why LinkedIn was always 100% her choice for marketing her services• “Reading to write”,  “teaching to learn”, and how she used these to find her favorite way to create content• The top three things creative professionals should do to leverage LinkedIn• Why likes, comments, and shares mean more on LinkedIn because the algorithm favors an open network• Her top three advice on how designers can attach copywriting to their services to be more well-rounded and marketable• An analogy based off of logs close together catching fire and how she used this to describe transformation and growth that’s inspired by collaborations in masterminds• The story of how she had the idea and the goals but how joining my Brand Design Masters Guild gave her the confidence to put those into action  • Her Rapid Fire 10 answers include why her spirit animal is a turtle and what she would tell her 20-year old self• Her personal mantra inspired by Don Miguel Ruiz’s book The Four AgreementsMentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermind  Seth Godin: https://www.sethgodin.com/ The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319 The High 5 Habit by Mel Robbins: https://www.amazon.com/High-Habit-Take-Control-Simple/dp/1401962122 To connect with Amy McGlinn, head on over to her channels:LinkedIn: https://www.linkedin.com/in/amymcglinn/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop – Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.