![#630: Stay-At-Home-Mom Turned Business Icon: Entrepreneurship & Marketing with Alli Webb of Drybar [Video]](https://video.getpvd.com/wp-content/uploads/2023/11/mp_212245_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2023/09/609How to turn your next big idea into a household brand with Alli Webb.Ever wished you had a personal stylist to give you a fabulous blowout before recording your next live video or digital course? Just imagine that confidence boost! Now, you might be wondering what a blowout has to do with marketing. Well, let me tell you about Alli Webb, the queen of blowouts and the brilliant mind behind Drybar, the most iconic blowout business ever! Alli’s here to share her journey, from her days as a hairstylist to starting a family to selling Drybar and all the lessons learned in between. Her new book, The Messy Truth (don’t you love that title?) is a must-read if you’re looking for an authentic picture of what entrepreneurship actually looks like – the good, the bad, and the ugly! With over 150 locations, a successful line of products, and a multi-million dollar household brand, Alli’s story is a prime example of turning your dreams into reality. She reminds you that perfection is overrated and that you don’t have to have everything figured out to build something incredible. In this episode, Alli tells you all about: 4:06: The highs and lows of building Drybar’s successful brand 11:57: How Drybar grew in an already saturated industry 20:00: Tips for delegating and letting go of control with confidence 26:13: Drybar’s bright yellow brand and memorable marketing 30:30: The importance of learning as you go 33:22: Advice for being present in your personal life while building your business 37:24: Why The Messy Truth is for both new and seasoned entrepreneurs Remember my friend – it’s never too late to start, and there are no wrong turns in your entrepreneurial journey. So, listen to the episode, stay persistent, and make your dreams a reality, just like Alli did!Links Mentioned In The Episode:Preorder The Messy Truth: https://www.alliwebb.com/Squeeze Massage: https://www.squeezemassage.com/Olive & June Nail Polish: https://oliveandjune.com/Create & Cultivate: https://www.createcultivate.com/Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson/?hl=enMarina Middleton: https://www.instagram.com/marinaamiddleton/?hl=enThe Blueprint Mastermind: https://www.theblueprintmastermind.com/openhouseDrybar: https://www.drybarshops.com/Episode: #472: Perfectionism Vs. Procrastination: What’s REALLY Happening: https://www.amyporterfield.com/2022/06/472/#:~:text=So%20many%20people%20procrastinate%20taking,gaining%20momentum%20and%20getting%20results.Sign up for my weekly Podcast Newsletter! https://www.amyporterfield.com/amy-porterfield-podcast/Follow Alli: https://instagram.com/alliwebb https://alliwebb.com If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
Better Marketing For Courses
![#626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino [Video]](https://video.getpvd.com/wp-content/uploads/2023/11/mp_211876_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2023/09/609Every reason why finding a virtual assistant is one of the best hires you’ll make.Want to know a secret? It’s NEVER too early to hire a virtual assistant! In fact, you’ll be stunned by how much they can change and supercharge anything and everything for your business. Before hiring a VA, there were so many tasks that I needed help with, and now I only focus on building my brand, attracting my audience, and making more money.Here’s why I’m telling you this – by hiring a VA, you, the brilliant entrepreneur, get to focus on what you do best while delegating the rest to a committed assistant. Can you feel the weight lifting off your shoulders? And lucky for you, here to walk you through finding, hiring, and managing the perfect VA is Tricia Sciortino, the fabulous CEO at BELAY, one of the fastest-growing virtual staffing companies in the US. Personally, I found my current VA four years ago on BELAY, and it was the perfect resource for getting started. I was so nervous about hiring someone full-time and didn’t know if I was ready. Plus, I didn’t want to spend hours searching and vetting candidates online. Thankfully, BELAY took care of all of that for me! In the episode, Tricia tells you all about: 10:51: How a virtual assistant can take your business to the next level 15:03: The qualities to look for in a VA, and key questions to ask when hiring20:50: The ways a VA can help you in areas like social media, podcasting, and launching digital courses 26:14: Why VA’s will ignite creativity and ideation in your marketing processes29:40: Tips for effectively training your VA to execute tasks seamlessly 32:53: How a VA contributes to your scalability Listen in and remember to ask these questions in the interview process for your new VA: – Your client has not delegated anything to you this week – what are you going to do?- What steps would you take to make this relationship successful? – What strategic questions would you ask to serve your client best? – What excites you about being a virtual assistant? If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#624: 8 Ways to Address Money Objections From Your Audience [Video]](https://video.getpvd.com/wp-content/uploads/2023/11/mp_211666_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2023/11/624/A potential customer just told you your course isn’t in their budget…now what? Price objections are by far the most common roadblocks in sales, regardless of the industry you’re in or the product you’re selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course. I believe that if somebody really wants to be in your course, over time, they’ll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence. Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust. If you’re ready to mitigate price objections from the start, you’re in the right place, my friend! You’ll hear all about: 4:58: What to do in the four-to-six week period before opening enrollment8:18: Why I think everyone should have a refund policy, especially for your first digital course launch 11:10: When (and when not) to offer a payment plan 13:54: Why I prefer to go live with my audience instead of relying on an FAQ page 16:33: My invaluable experience working with a concierge team 19:31: How to address money objections in your marketing efforts22:09: A creative way to help your audience pay for your digital courseSo, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#623: I Procrastinate Too… This Is How I Avoid It [Video]](https://video.getpvd.com/wp-content/uploads/2023/11/mp_211570_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2023/09/609Supercharge your focus, say goodbye to procrastination, and crush your to-do list.Let’s face it – procrastination is an entrepreneur’s arch-nemesis. Sometimes, staying on track feels impossible, especially when some tasks just don’t light you up inside. Sure, not every day will be exciting when running a business. But that’s the beauty of entrepreneurship – you get to call the shots and build your dream career on your terms.Here’s a little secret – I struggle with procrastination, too. But I’ve learned some tricks along the way that have helped me stay focused and productive. Today, I’m passing those tips on to you! I invited my incredible social media manager Stacey Moran to join me on this episode and together, we’re sharing everything you need to know so you can crush your to-do list and feel fantastic about your work. My friends, if you’re ready to conquer procrastination, effectively manage your valuable time, and dive headfirst into your zone of genius, look no further. You’ll hear all about: 4:15: Auditing your day to figure out when you’re the most productive 7:07: Why late-night creativity is a real thing and how to make it work for you8:33: Recognizing the leading causes of procrastination so you can get ahead of them 11:24: What to do when a task feels way too daunting14:06: Tackling difficult (but super important!) tasks that require hours of your full focus 18:04: How to channel your zone of genius, get support, delegate, and automateSo, the next time you want to move that due date or feel stuck, I want you to hear my voice saying, “You’ve got this!” Tune in to say goodbye to procrastination and hello to productivity. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#622: Jen Gottlieb’s Guide To Be Seen, Build Credibility, Influence & Authority [Video]](https://video.getpvd.com/wp-content/uploads/2023/11/mp_211458_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2023/09/609Mastering personal branding, networking, and media relationships to become the go-to person in your field with Jen Gottlieb. You’ve got a killer product, streamlined processes, and top-notch marketing, but there’s one thing missing: that real-deal genuine connection with your clients. Without an authenticity factor, there’s no way that your brand can reach its fullest potential. But don’t worry, I’ve got you! In this episode, you’re getting all the expert advice you need to shine your brightest and become the go-to person in your field. The fabulous Jen Gottlieb joins me today to share her invaluable wisdom on showing up authentically and making a lasting impression on your clients. You’re in the BEST hands with the queen of personal branding and a true powerhouse connector! Showing up in your business isn’t just about being on camera or using social media. That’s why Jen dives into some tactical strategies from her new book, “Be Seen.” We’re talking in-person AND online networking, building relationships with media contacts, overcoming rejection, and creating a thriving community. Get ready because you’re going to be making a mark in your industry in no time! We dig into: 7:46: Mindset shifts to increase your visibility 11:56: Tips for tapping into your creativity and the uniqueness of your business 17:29: Effective strategies for networking in physical and online environments 22:18: A super simple and tactical exercise for fostering relationships with media contacts28:36: Taking action on the thing you’re most afraid to do 31:32: The first steps of creating and sustaining an engaged community 43:27: A real-life case study that proves anyone can make a difference This conversation is an absolute goldmine of insider insights that will give your business that edge you’ve been craving. Tune in now to make sure your gifts never go unnoticed! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#617: The Surprising Connection Between Muscle Health and Business Performance w/ Dr. Gabrielle Lyon [Video]](https://video.getpvd.com/wp-content/uploads/2023/10/mp_211074_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2023/10/617/ Avoid burnout, boost your energy, and watch your business take off with Dr. Gabrielle Lyon. You’re growing your business and dialing in on list growth, digital courses, and marketing strategies, but what if I told you there’s something even more important than any of that? Your health. That’s right, prioritizing your wellness is the game-changer that is going to revolutionize your business and life. If you’re an entrepreneur, you’re working long hours, crashing from time to time, and putting your health at the bottom of your priority list. But guess what? The most successful entrepreneurs know that their health is the key to a sustainable business.Now you may be thinking, “Amy, where in the world do you find time to focus on your nutrition?” Story of my life, my friend! I’ve always struggled with maintaining my weight while balancing a packed schedule. But I’m telling you – my business and my body were thanking me the second I started incorporating more protein into my diet, sticking to a workout routine, and living a healthier lifestyle.That’s why I’m so excited to introduce you to my guest, Dr. Gabrielle Lyon, a mastermind in functional medicine. In this episode, she shares her simple approach to health that will integrate seamlessly into your busy entrepreneurial life. We dive into: 11:10: Tips for avoiding burnout, ensuring vitality, and changing the trajectory of your life (& your business) 15:05: The power of building and maintaining muscle 21:05: How to design a no-nonsense diet for your busy schedule 28:23: Strategies you can implement TODAY to boost your energy 31:37: Advice for breaking free from shame and showing up fully for your businessYour business will only ever be as successful and sustainable as your health. Listen in because your business, wellness, and future are about to get a complete makeover.Follow Dr. LyonPre-order Forever Strong: https://drgabriellelyon.com/forever-strong/The Dr. Gabrielle Lyon Show podcast: https://podcasts.apple.com/us/podcast/the-dr-gabrielle-lyon-show/id1622316426Instagram: https://www.instagram.com/drgabriellelyon/YouTube: https://www.youtube.com/c/DrGabrielleLyonTwitter: https://twitter.com/drgabriellelyonFacebook: https://www.facebook.com/doctorgabriellelyon/Website: https://drgabriellelyon.com/Follow AmyOnline Marketing Made Easy podcast: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545Instagram: https://www.instagram.com/amyporterfield/Website: https://www.amyporterfield.com/If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch [Video]](https://video.getpvd.com/wp-content/uploads/2023/10/mp_210996_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2023/10/616/ The inside scoop on every feeling and thought I had before AND after my most successful launch yet.Buckle up, because I’ve got something super exciting to share with you today. I’m taking you behind the scenes of my biggest Digital Course Academy launch to date! That’s right – you’re getting an inside look into my mind before AND after the launch, including the good, the nerve-wracking, and the oh-so-rewarding moments. There are no secrets here! Now, why am I telling you this? Well, dear friend, I want you to know that it’s perfectly normal to feel doubt, excitement, and nervousness when launching a new offering. Even after 14 years in the game, I still experience that same wide range of emotions. The good news is, I now know how to manage them. The stress is real, no doubt about it. But once that cart closes, it’s the most incredible feeling in the world. I open up about all my thoughts and emotions during the lead-up to the launch, how I prepared myself for the anxieties, and offer some tips on coping with the post-launch blues. Plus, I highlight strategies for leading your team to provide the best customer support possible and share every tool we used to make this launch a huge success! You’ll hear all about: 4:10: How my customer service, operations, and marketing teams prepared for the launch8:26: Tips for shifting your mindset and keeping your worries at bay 18:02: Why every challenge you’ll face during the launch is completely worth it23:17: The power of real-time connections and customer feedback 28:18: Perfecting your email lists, messaging, and social media ads 34:55: How we conquered every tech issue and improved our systemsNo matter how your launch turns out, whether you hit your goal or face challenges, it’s always worth it knowing you’ve made a positive impact on a client’s life. So listen in and get ready to take off in your next launch! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#612: How A Digital Course Business Gives You The Gift Of Being Family Focused [Video]](https://video.getpvd.com/wp-content/uploads/2023/10/mp_210596_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2023/10/612/Time freedom: The unsung hero of digital course successI’ve always been upfront about my love for making money– and it’s no secret that helping you make more money is a big goal of mine. But what I dig into in this episode is something even more profound – the incredible time freedom that comes with having a digital course.Yes, the financial aspectis essential, but today, having a satisfying and rewarding career in today’s world is all about the kind of freedom that goes beyond money. I’m talking about the freedom to explore your creativity, the freedom to work from anywhere, and, most precious of all, the freedom of time.In this episode, I take you on a journey throughthe power of time freedom. It’s a concept that haschanged my life and the lives of countless students. Picture this – the ability to spend your time in the most meaningful ways possible, with your loved ones and family. This episode is about how time freedom has been a game-changer for me, and how it’s transformed my ability to be present during the most trying times. I’m even going to share somestories of my own students who now have time freedom in their lives, thanks to their digital course businesses.What would having time freedom mean to you? Whether you’re an established business owner or just dreaming of entrepreneurship, it’s something to think about as you’re tuning into this episode. Here’s a glance at this episode…• [03:45] Digital courses can give you financial freedom, creative freedom, location freedom, and time freedom.• [04:11] Having time freedom has allowed me and my students to spend time where it matters most. • [06:26] My courses sell themselves every single day, so I can step away and not worry about making money.• [08:24] Your first launch can be stressful, but as the years go by it gets easier and it’s not as chaotic because you have a blueprint.• [09:24] Having a business where I can completely step away if needed is something that I really appreciate.• [12:56] I live launch once a year, and the money from this launch sustains me for the rest of the year.• [14:14] There’s no other job in the world that I know of where you get these amazing rewards for your hard work.Visit the show notes here! Rate, Review, & Follow on Apple Podcasts”I love Amy and Online Marketing Made Easy.”
![#610: Myth Busters Series: “Launching A Digital Course Costs Too Much Money” (Ft [Video]](https://video.getpvd.com/wp-content/uploads/2023/09/mp_210411_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
![#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay [Video]](https://video.getpvd.com/wp-content/uploads/2023/09/mp_210277_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2023/09/609I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer.Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show! Lindsey invited me, Ronnie Brown of GirlCEO, and the ever-inspiring Lori Harder of DrinkH2GLO, to join her on stage for a live podcast panel. We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys. The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table — and in this episode, you’re getting access to all of it.You’ll hear: The 3 most essential things you should do to create momentum in your new businessHow a personal brand can help you grow your businessWays to keep your offer fresh and exciting over a long period of timeWhat’s next for the membership and digital course industryPlus much, much more! I’ve got a strong hunch that you’re going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited.If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students [Video]](https://video.getpvd.com/wp-content/uploads/2023/09/mp_210103_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2023/09/607/A deep dive into Accountability Pods (& how they’ve helped my digital course students succeed) Agree or disagree: As a digital course creator, you want your students to thrive in your course and go on to accomplish whatever goals they set out to achieve using the information that you’ve taught them.I’d hedge a bet that you agree. That’s why it’s so important as the captain of your digital course ship to foster an environment of accountability within your community. It’s been a crucial part of what’s made my courses so successful.In fact, what drives the remarkable transformations my students undergo during Digital Course Academy’s intensive nine-week journey is thanks to what I lovingly call “Accountability Pods.” And after helping thousands of students launch digital courses over the years, I’ve fine tuned an effective system that will guide you in creating your own accountability program for your course.Not only will this system make your students’ course experience better, but it will also streamline the facilitation process for you. Throughout this episode, I’ll unveil the five core strategies I use to lay the foundation for an Accountability Pod program in my courses. You’ll also hear real life stories of how my students have leveraged their Accountability Pods not only to craft profitable digital courses, but also to forge lasting friendships.So if your digital course needs a little boost in the accountability department, then tune in and pay close attention! And if you’ve yet to launch your course, this episode is sure to spark ideas for your future course development and offerings for your audience.So, grab your notepad, roll up your sleeves, and let’s dive right in!Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.”
![#606: Myth Busters Series: “I’m Not Credible Enough To Launch A Digital Course” (Ft [Video]](https://video.getpvd.com/wp-content/uploads/2023/09/mp_210024_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2023/09/606/Concerned about credibility? Hear why “I’m not credible enough” to launch a course is a total myth Have you ever thought to yourself, “I’d love to create a digital course, but I don’t have the credibility to teach it?”Maybe you have a lot of knowledge in a certain area, but you don’t have a formal education in it…Or maybe you’re an expert in something, but you’ve never taught it before…Whatever it is for you, you’re feeling hesitant about starting a digital course because you don’t think you’re credible enough — and my sweet friend, you’re not alone.In fact, “I’m not credible enough” is one of the most common objections people have around diving into creating and launching a digital course business.But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course.And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Radhika Lucas. Even though Radhika didn’t have a formal education in her area of focus, she created a highly successful course and made back her DCA investment in just one launch.Radhika’s example is proof that with dedication, passion, and the right guidance from DCA, success is within reach for anyone, even if you don’t consider yourself to be an expert.Tune in to hear more about Radhika’s story, and the myth of “not having enough credibility” be totally debunked!Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.”