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Entrepreneurship

Lazy Marketers Tend to be Amazing [Video]

Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I’ll probably hire another 300 plus employees. Over the years, I’ve hired over 2000 people. That’s a lot of people, and I’ve learned that some of the best markers tend to be the lazy ones. Lazy markers Neil, you’re crazy, right? Let me explain. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________First off, majority of the people who work for me aren’t lazy. And when I say lazy, it doesn’t mean that they’re not willing to work 40 hours or 50 hours a week. A lot of times it just means they don’t want to do that specific task or work. But in marketing, to do well, you need creativity. Now don’t confuse lazy with dumb or lazy with people who aren’t willing to work 40, 50 hours a week. If you hire smart people who have ambition to win, but don’t like putting in the effort, they will figure out shortcuts, especially if they don’t want to put in the effort on mundane, boring tasks. It’s not that they don’t want to put in 180 hours. It’s just like, wait, there must be a better, more efficient way. And yes, some people consider that lazy, but I consider that a great quality. So for a portion of your hires, one out of 10 if you’re small or three out of 100 if you’re a larger company like ours, look for lazy smart people, ones who are ambitious, still willing to work the hours, but they don’t want to do the mundane, boring tasks or put in 180 hours, every month doing something that the competition is doing because they believe there’s a better way. You want people who are like, hey, I can get more done in less hours and get better results. And they’ll figure out how, because they want to spend their time doing other things, whether it’s playing soccer or whether it’s doing other marketing activities or whether it’s reading and learning. Now here’s the example of a lazy marker that I hired who climbed the ranks of my organization. Keep in mind he’s smart. And I got his permission to use his name in the video his name in ‘s Kyle Baleza and he started off as a link builder in Brazil. Then he helped build our operations in our S&P division. And then he started helping with global expansion. Now with Kyle, he works way more than 40, 50 hours a week, right? When I mean, he’s lazy, I’m talking about, he hated to create proposals. So he created templates for that. And then he rolled it out to the rest of the team to make their lives easier. He was tired of sales reps asking, could they close the deal at a certain price? So when clients try to negotiate, he’s just like, wait, this is too many people for me to deal with. This is inefficient. Let me build a calculator that just gives our sales reps the answer so they don’t have to ask me again. He was tired of following up with clients to get payments when credit card failed. So he started to create a process where you get their ACH information and credit card details, so that way there’s backup options. So that way, more payments go through. In other words, he figures out systems and processes to automate tasks that he doesn’t want to deal with over and over again, he puts in the hours that’s needed to get things done but he hates dealing with the same things over and over again that shouldn’t be dealt with. And that he feels there’s better solutions. That’s what I mean by lazy. Now he does love his job. And I mentioned, he’s ambitious, he’s smart. And he puts in way more than 50 hours a week working. And he’s just lazy from the aspect that he doesn’t like doing things that he believes are waste of time, that other people don’t mind doing each and every single week when he’s like, wait, I can automate this. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/usBI1Le0bRI#marketers #worksmarternotharder #marketing #NeilPatel #hacks #tips #entrepreneurship

Categories
Entrepreneurship

What Would Neil Patel Do If He Owned Your Website (And You Should Start Doing Too) [Video]

If I owned your business, I would do things differently. Hey, everyone, I’m Neil Patel, and today I’m going to break down what Neil Patel would do if he owned your business or website. Look, there’s six questions I would ask if I owned your business. These questions will open up new opportunities and make you grow your traffic and sales. So let’s dive right in. RESOURCES & LINKS: ____________________________________________A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites: https://youtu.be/Eh6nlUyqP4MThe Easiest Way to Get More SEO Traffic: https://youtu.be/IHl9xb9VmJwUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________Question number one, do you have a winning product or service? And here’s what I mean by this, no matter how good of a marketer you are or a business owner you are, if your product or service isn’t amazing, you’re not going to do well in the long run. And one way that you can see if you’re going in the right direction is by doing a NPS survey. So NPS stands for Net Promoter Score. It pretty much tells you how good you’re doing. The higher the number, the better. And what I would do is, as you’re doing this NPS, keep getting feedback. So if you have low scores and people aren’t satisfied with your product or service, ask them why, ask them what you can improve. Because, if overall in the long run, if you continue to improve your product and service and iterate it, you won’t have the best score right away from day one. But over time, as you improve it, what you’ll find is you will get way more word-of-mouth sales. The second question that I would ask is do you have a proven sales process in place? Look, I don’t care how good someone is at marketing, sales really does win at the end of the day. Even if your product is better or you’re first to market, if you suck at sales, you’re not spending enough time in that, you’re not going to do as well. The third question that I would ask is have you built a marketing funnel? Look, in marketing, costs have continually gone up. Marketing is no longer affordable. It keeps going higher and higher over time, and that’s not really going to change. But how do you make the numbers work with marketing continually going up in expenses? Whether it’s paid ads or SEO, you still got to pay for people, time, sometimes you have to pay for the ads spots, but marketing is going up. Well, the way you counteract this is by improving your conversion rate, and that’s things like testing your button color, or copy or images, and you should be doing that. The fourth question is, do you collect leads? I don’t care if you’re B2B, B2C, e-commerce, service, you need to collect leads. What I mean by a lead is at least collect the email address. If I have an e-commerce site, when someone leaves, I may offer them a coupon code, offer a discount if they put an email address.Fifth question is, is your website minimally optimized from a on-page perspective? Because, if you haven’t really optimized everything you need to fix that. So what I would do is head over to Ubersuggest and put in your URL. Once you put in your URL in the left-hand navigation, go to the Site Audit report. The site audit report will break everything down from the SEO standpoint and then they’ll show you your errors. It’ll show you even things like Google Core Vitals information, like load time, how well you’re doing, what you need to end up fixing. The sixth questions that you need to ask yourself before you’re getting organic traffic, what’s your traffic strategy to getting sales? The best approach is typically going to be the outbound sales, paid advertising, partnerships, affiliates. All those kinds of things work extremely well. So let’s say there’s these e-commerce development shops that are redoing people’s Shopify site or big commerce site. We’ll work with these dev shops because they’re like, hey, these guys have this traffic, they have this big e-commerce store. They need people to drive more traffic and fine tune it. So then we’ll partner up with these dev shops, And then, on the flip side, we may have customers that we’re driving a lot of traffic to. These e-commerce sites are getting bigger, and we’re just like, hey, your site’s a mess. You need to clean up your code. We recommend talking to that dev shop over there. So it’s a win-win situation. And if you follow those tactics that I just broke down in this video, or you just ask yourself these questions, you’ll find more opportunities for you to grow. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/X7SY-8_o07U#SEO #NeilPatel #DigitalMarketing