#Rizzle #bookmarketing #authormarketingThis is the first video in a series of videos where I introduce you to various book or author marketing platforms. As a self published author, marketing is a hat you’ll be wearing and it’s often one of the last things an author thinks about and many don’t enjoy the marketing aspect. Today we’ll talk about one of my favorite platforms which has created amazing exposure for me on the platform. Come and join me on Rizzle at @JamiBrumfield and say hi in a video response. Check out ALL my channels:Balanced Life with Jami B (self help and coaching tools) https://www.youtube.com/channel/UCPRNIgTPwegQchCoXlUI7jw Brumfield Family Fun (vlogs, homeschool, lifestyle) https://www.youtube.com/c/FunRoom Author Jami Brumfield (randomness from an Author’s Mind and Interviews, writing and self publishing tips) https://www.youtube.com/channel/UCZeuNIHkbbeuTjNJjvNefYwSocial Media Marketing Secrets (everything social and digital marketing) https://www.youtube.com/user/jcoolcash11Join me on Facebook at Author Jami Brumfield https://www.facebook.com/JamiBrumfieldAuthor Join our Free Fan Club group on Facebook https://www.facebook.com/groups/1611857345765271 Join our Author’s Life free group too https://www.facebook.com/groups/127527901212518 Instagram https://www.instagram.com/jamibrumfield/ Twitter https://twitter.com/JamiMBrumfield TikTokEmail email@example.comMy Amazon Shop https://www.amazon.com/shop/jamimbrumfieldMy Books on Amazon https://amzn.to/2olJBMF 30 Day Free Trial of Amazon Prime here https://amzn.to/2Q9aT5O30 Day Free Trial of Audible plus 2 free audiobooks with trial https://amzn.to/30j5sBf30 Day Free Trial Amazon Family https://amzn.to/2NWRz9oPlease note this video and video description contains some affiliate links, which means that if you click on one of the product links, I’ll receive a small commission to help maintain the channel and pay for time to produce the videos. I only share products and services through affiliate links that I believe would be helpful or beneficial for those watching the videos on this channel.
Welcome to How To Build A Book Marketing Strategy with Ariele Sieling. This course is comprised of 15 videos all about building a book marketing strategy. You can watch them consecutively or however you prefer. If you prefer to read the book, you can find it here: https://books2read.com/u/3JR0GPTo sign up for Writing Tips Weekly: https://landing.mailerlite.com/webforms/landing/o9e6c5 To learn more about Ariele or see what other content for authors she offers, you can go here: https://www.arielesieling.com/for-writersOr you can support her on Patreon: https://patreon.com/arielesielingPartial Transcript (full transcript available here: https://ariele.thinkific.com/):How do you come up with tactics? How do you create a set of tactics that’s going to apply specifically to the objectives that you developed? I’m going to start with an objective that I talked about in the objectives section: I will show my books to a hundred new people every month.I like this one because it’s easy. It pretty much applies to everybody. And although this isn’t an objective that I have anymore, it is one that I used for quite a while when I first started using this particular method for developing a marketing plan. This is the list of tactics that I brainstormed when I first started using this as an objective. Post on Facebook, Twitter, Instagram, Pinterest, Wattpad Send out newsletters Set up free books A book trailer Doing anthologies with other authorsStarting a podcast Being on other people’s podcasts BookBub ads ENT adsFree booksAdsIllustrationsNew book covers Pre-orders Facebook adsGoogle adsLive video storiesLive Instagram storiesMaking a video gameGetting your book placed in a video gameTV adsAudio booksPutting my books in more formatsAmazon adsWriting blog postsPatreonPublish more books in the same seriesCreate related products like t-shirtsGet a radio interviewGet a TV interviewThrow a launch partyDo newsletter swapsDo a book eventGo to a craft fairGo to a ComiconGo to a book signing or reading Go to a writer’s conferenceMake bookmarks or swagHire a billboardHire an airplane to carry a sign with my name on itSet up a reader group on FacebookSet up a Discord groupBuild a websiteLaunch a word of mouth campaignLeave flyers on somebody’s carThrow a holiday partyDo a free giveawayI know that’s a lot of different tactics, right? There are endless options for this particular objective.Like I said, it can be overwhelming because pretty much everything that you can do to put your book in front of a person could count as a tactic. You could literally make a flyer and go put it on people’s cars. That might be illegal. I’m not really sure. But there are so many options. I even knew a person who had decals printed for their car and literally had a picture of their book attached to the side of their van. You can do whatever you want to do to get your book in front of people. So let’s look at a different objective–one that is going to have fewer applicable tactics.I will develop a paid ads strategy. There are not endless tactics for this particular objective. So the next question is: how do you do that? How do you create a paid ads strategy? What specific actions can you take to do that? Here’s a few examples. Take a course on Amazon ads or Facebook ads, for example, one by Mark Dawson or Brian CohenSet up accounts on the platforms you want to learn–if you want to learn Google ads set up a Google AdWords account, if you want to learn Facebook ads, set up a Facebook page and dig into the Facebook insightsSign up for newsletters that talk about how to do these types of marketing and advertising options efficiently and effectivelySet up a few ads and see what happensCreate an Excel spreadsheet for tracking the results of your adsResearch newsletter blast promos like BookBub ENT or FreeBooksy or BargainBooksy, FussyLibrarian, etcSet up a schedule or calendar for when you’re running promosLook into the logistics of doing a free book promo or set your book free on KDPIf you’re in Kindle, select set up a budget for how much you can spend on paid adsThese are specific tactics–very specific actions that you can take that are going to help you move toward your overarching objective of creating a paid ads strategy. You can do all of these things or you could do one of them, or you can do none of them, or you might read through the tactics of all the things that you’re going to need to do to accomplish an objective and say, “You know what? I don’t want to do any of these things. So I’m not going to worry about that objective. I’m going to cross it off the list and I’m going to go focus my attention over here onto these other things.”But parsing it out like this is a really great way , to get an idea of the specific tasks that you could be doing, that you would need to be doing, or whether or not you even want to be doing this task.