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Entrepreneurship

6 Growth Hacks – Branding for Sports Retail Industry [Video]

Retail branding is a marketing strategy in which brands, stores, and products are uniquely marketed to optimize their reach and sales. With the emergence of e-commerce, the retail industry’s focus has shifted from physical stores to cross-channel consistency, which revolves around visual identity, generating perceptions, communication of positioning, and enhancing the customer experience.Retail branding is a complex process that is more than just advertising and selling products. Branding leads a business to improve its brand metrics and encourage its target audiences to perceive its brand positively.================DM us on Instagram at: https://www.instagram.com/creatitive/Connect on LinkedIn: https://www.linkedin.com/in/creatitive/View our Podcast at: https://creatitive.com/podcast/View our Services at: https://creatitive.com

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Entrepreneurship

Expand Awareness of Athlete Brands with these 3 Campaign Strategies [Video]

What is a brand awareness campaign, and why is it essential? A sports brand awareness campaign is vital when crafting and using sports-related content to promote your product or brand. It’s a popular form of marketing that leverages the immense star power of sports to increase your fanbase and drive sales. While paid advertising, such as super bowl ads and athlete endorsements, are well-known examples of a brand awareness campaign in action, it includes authentic, SEO-focused, written content on your website and in relevant publications that builds brand authority around healthy or aspirationally athletic lifestyles. This campaign style can also appeal to many non-athletes, as health-conscious consumers are intrigued by the latest industry trends. Let’s dive into how to expand awareness of athlete brands by understanding top brand awareness campaign strategies, developing robust paid advertising strategies, and using social media to connect globally.Timestamp:[0:00] – Intro[1:40] – Three Campaign Strategies[2:55] – Understanding Brand Awareness[4:01] – Strategy One[7:00] – Strategy Two[8:47] – Strategy Three[12:30] – Outro#branding #athletebranding #brandstrategist

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Entrepreneurship

Starting A Business With Three Dollars [Video]

In the first episode, Shayla breaks down how she left her career as a fashion stylist and started in the sports industry. Watch as she tells her story about stepping out on faith and starting her business with three dollars which later turns into The Fite Brand.Facebook | The Fite Brand Twitter | @TheFiteBrand Instagram | @TheFiteBrand LinkedIn | The Fite Brand Website | www.thefitebrand.com Our YouTube channel will focus on the life of founder Shayla Fite as she makes her mark as a Branding Consultant for professional athletes. Shayla’s Sports Development Agency specializes in elevating the personal brand of professional athletes with a focus on wholistic development. She began her journey in the branding industry breaking the ‘norm’ of a male-dominated, non-women, undiversified industry. The Fite Brand is a Black woman-owned business committed to the evolution of her clients. Watch The Fite Brand weekly, as we give you an inside look at what it’s like to be an entrepreneur in the world of sports, the struggles Shayla goes through to maintain a successful business, and how she finds clients to join her company. We post videos every Thursday at 12 pm / 3 pm EST. 🎦Subscribe ❤️ Like↗️ Share⬇️ Comment