Today’s top CPGs are expanding their sales and marketing capabilities and arming themselves with valuable data to drive decision-making and innovation. While selling directly to consumers was once met with suspicion, forging a personal connection with consumers has moved well beyond a transaction mindset to become a key component of these data strategies.
In the face of immense change, what should leaders be prioritizing?
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VP, chief enterprise architect at Mars, Praveen Moturu
From virtual experiences and augmented reality to targeted marketing and branding, companies are leaving no stone unturned when it comes to consumer engagement. Digital transformation and innovation go hand-in-hand. As VP, chief enterprise architect at Mars, Praveen Moturu has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.
At this year’s Consumer Goods Sales & Marketing Summit, held in New York City Oct. 26-28, Moturu will provide a window into this topic during the “No …