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Entrepreneurship

Employer Branding with Chloe Rada – Creating Scroll Stopping Content [Video]

Employer Branding with Chloe Rada – Creating Scroll Stopping Content

Chloe Rada brings 20+ years of talent marketing experience and is known for driving big ideas and empowering others to make a positive change for the future of Talent Acquisition.

Awarded the 2020 Recruitment Marketer of the Year by Rally™ Recruitment Marketing for making an impact on Sodexo’s recruitment marketing efforts she is currently the Director, of Global Recruitment Marketing and Branding for Syneos Health… Supporting the Commercial Solutions division and responsible for driving talent attraction and candidate engagement strategies to compete in the Life Sciences industry.

https://www.syneoshealth.com/careers

I wanted to start by asking about your previous work at sodexo……you spent many years there and that company to me was one fo the first employers to embrace employer branding…i remember back in like 2008 you guys were blogging about life at the company, they were one of my clients when i was running jobs in pods…what were some of the lessons learned from your time there?
-Current recruitment tech stack at Syneos
Scroll stopping content?
-Challenges/initiatives you face coming into the new role
-Current state of EB at Syneos, what are your plans
Goggle analytics? Bounce rates
How has the pandemic affected employer branding in your opinion?
-General EB tactics/advice—what do you want to try?
What did you think of the TikTok resume experiment…any thoughts?

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Entrepreneurship

How to Connect Google Analytics & Google Search Console with Shopify (2024) [Video]

In this Shopify tutorial, I share how to connect Google Analytics 4 and the Google Search Console with Shopify.The new way to set up Google Analytics 4 with Shopify is by using an app. Two years ago you had to embed the GA4 code into the liquid theme on your website (a little complicated).✅ Get started with Google Analytics here:https://analytics.google.com/✅ Get started with Google Search Console here:https://search.google.com/search-console✅ I created a functional CRM and business toolkit with Google Sheets called Sheetify CRM that connects to Google Workspace and allows you to send bulk 'personalized' emails in just a few clicks, and manage clients, sales, tasks, and more! 👉 Learn more about my Google Workspace CRM here ➜https://www.sheetifycrm.com/products/sheetify-google-sheets-crm-template (Discount code SHEETIFY10OFF for 10% off!)However, you still need to do this when connecting the Google Search Console.Google Search Console allows you to understand how your website us performing on Google Seach. On the other hand, Google Analytics helps you understand and measure your website performance, traffic, events and more across all your different traffic sources. Looking for a simple, understandable and actionable road map for setting up your small business online? Start here and get our all-in-one small business playbook 📚: 👉 https://godigitalnow.store/products/go-digital-now-the-ultimate-small-business-playbook-ebook Here are some relevant resources from this Google Analytics and Google Search Console tutorial for Shopify:Learn how to create a Shopify store:https://youtu.be/sIAZgz4VbvELearn how to list and sell digital products on Shopify:https://youtu.be/qgVboJ1hI7QLearn how to use Shopify email:https://youtu.be/L7Kn2NO4-NcShopify and print on demand:https://youtu.be/N3iz8N2r6OALearn how to engage in email marketing (Klaviyo & Omnisend):https://youtu.be/X50zlaqF6k0 Today we navigate through the below chapters for this Shopify tutorial:0:00 Intro00:48 Getting started - Shopify store00:58 How to Connect Google Analytics with Shopify06:07 How to Connect Google Search Console with Shopify08:24 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this Shopify tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy!#shopify #googleanalytics

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Entrepreneurship

Your Business Vision To Getting Traction [Video]

Business plan? Pah, don't need that, all you need is a business vision, an idea how to get traction and Gino Wickman's 'Vision Traction Organizer'. After 25+ years experience of writing business plans, that all I need anyway. In this short video I walk you through how I use it to pull together a better business plan for a meeting next week.#bestbusinessplan #betterbusinessplan #businessvision SCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/Not ready? Here Are 3 Other Ways I Can Helphttps://clicksandleads.com/links/A BIT OF BACKGROUNDHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend:* Ring Light - https://amzn.to/3i6Ic85* Blue Yeti Microphone - https://amzn.to/3VKZ6rp* Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive* Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Unboxing: Steven Bartlett's 'The Diary' https://youtu.be/kJXwdqit0hEHow To Have Your Best Year Yet In 2023https://youtu.be/0HRab3HvshQ25 Entrepreneurs' Secrets From 25 Years Experience(In Under 25 Minutes)https://youtu.be/ufNYAFDV8xIHow Do I Manage My Money? Part 1https://youtu.be/Po1JAmw_Hh8Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sCopyright @NicolaCairncross 2023

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Entrepreneurship

How To Set Up a TikTok Shop For Your Business (Free Guide) [Video]

Download HubSpot's Official Marketer's Guide to TikTok for Business [FREE RESOURCE]: https://clickhubspot.com/recTikTok has finally introduced TikTok Shop, an integrated e-commerce experience so users can make purchases without ever leaving the app experience. This step-by-step guide will walk you through everything you need to know about setting up your TikTok shop to sell your products to your TikTok followers. This ultimate tutorial guide includes TikTok Shop best practices, common mistakes to avoid, the four different ways users can use the TikTok Shop, and how to optimize your product catalog to appeal to TikTok Shop customers. Don't miss out on this efficient new revenue stream for your business, learn all the ins and outs of TikTok Shop in one easy to follow video. 🛠 Resources:• How to Use TikTok: A Step-by-Step Guide: https://clickhubspot.com/v5d📔 Grow Your Career and Business with HubSpot Academy: https://link.gallery/hubspot.Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot