Don’t fear the analytics (with Brie Anderson) — Growth Decoded EP023 [Video]

Do you feel like you could be getting more out of your analytics?

When it comes time to dive into the data, do you feel confident in your ability and process to get what you need, or what you want?

Join us for a brand new episode of Growth Decoded, featuring Brie Anderson!

Brie is a marketing strategist and consultant, and the owner of Beast Analytics. She has developed a simple framework for analytics that helps inform your approach, strategy, analysis, and data collection.

You’ll learn:

→ Brie’s BEAST cycle for approaching analytics
→ How to determine which metrics to measure (and which to ignore!)
→ The metrics that tell the story best
→ Why you should only implement 1 thing at a time
→ The 3 S’s of analytics strategy

Subscribe for more tips, information, and marketing best practices!
https://www.activecampaign.com/resource/growth-decoded

Site Tracking automation frameworks mentioned in episode:

• Engaged lead qualification & lead scoring –
https://www.activecampaign.com/marketplace/recipe/highly-engaged-qualification-scoring-site-tracking
• Targeted product interest follow up –
https://www.activecampaign.com/marketplace/recipe/product-interest-targeted-follow-up
• Site tracking abandoned carts part 1&2 –
https://www.activecampaign.com/marketplace/recipe/site-tracking-abandoned-cart-part-1
https://www.activecampaign.com/marketplace/recipe/site-tracking-abandoned-cart-part-2
• Personal follow-up after help doc page visit –
https://www.activecampaign.com/marketplace/recipe/need-help-message-triggered-on-visit-to-help-docs

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
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Twitter: https://twitter.com/ActiveCampaign

0:00 – Intro
1:05 – On this episode…
2:05 – Why do analytics matter?
3:38 – Today’s guest
4:30 – Why does Brie like analytics?
5:48 – Where do you start?
6:50 – Identifying the key metrics to track
10:50 – Getting lost in the numbers
12:24 – Being a data-driven marketer (3 S’s)
14:24 – Key points
18:37 – Determining when to make changes
22:10 – How fast should you make decisions?
23:10 – Which metrics tell the story best?
27:30 – Where does Brie find new information and strategies?
29:00 – YouTube Analytics
30:22 – A word of advice
31:22 – What happens when metrics decay?
32:33 – Importance of automation for analytics
33:47 – In summary & automation frameworks to use

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