The non-profit organization outlined a three-year strategic plan to boost visitation to Cleveland at its annual meeting on Monday.
CLEVELAND — Destination Cleveland held its annual meeting Monday, announcing a new three-year strategic plan and a refreshed brand identity as the organization attempts to regain momentum from its pre-pandemic levels in luring tourists to explore Cleveland.
The private non-profit dedicated to driving economic impact through tourism and visitation to Cuyahoga County rolled out a new marketing campaign under the tagline “The Land for Life.” In addition to new written and video content for Destination Cleveland’s website, the organization will fund advertisements in Columbus, Cincinnati, Detroit, Pittsburgh, Chicago, Washington, D.C. and Atlanta.
As part of the campaign, Destination Cleveland plans to introduce a storytelling series putting Cleveland residents at the forefront. In a press release, the organization said the content “will be centered around Clevelanders answering questions, telling their stories and showing off their pride for The …