With the intention to promote transparency in salaries, the 2021/2022 Creative Earners Salary Survey branding by the in-house design team at Deloitte is themed ‘creatives revealed’. The survey will launch March 17 with a deadline of June 6.
Creative Earners, Canada’s national survey of salaries and billing practices in the Canadian communication design industry, provides a financial picture of where we work, who we work for and what we’re paid.
This year’s branding signifies openness, aiming to remove any stigma surrounding discussions about salaries. To communicate this, the in-house team at Deloitte used slightly concealed graphic treatment for the messaging with different lighting, filters and transparency effects that decode the messaging. Colours and font choices are vibrant and bold to reflect optimism and empowerment. The red motif symbolizes strength, energy, Canada and the Associations involved, the RGD and also GDC.
“Experimentation, testing and refinement were vital parts of our design process. It was essential to make sure that our design …