Ask the Experts: Ai and Marketing Automation [Video]

As the marketing landscape continues to change, and with AI and marketing automation leading the charge, these technologies are no longer just buzzwords but essential tools for reshaping how businesses engage with their customers. 

The potential for AI-driven automation to amplify marketing efforts is limitless. But with rapid innovation comes the need for thoughtful strategy, so we again asked our trusted marketing experts “What are your plans/thoughts around AI and marketing automation in 2025?”

Let’s dive into the possibilities and challenges ahead.

Vanessa Green – Greenlight Content

From a writing perspective, I’d like to see less reliance on AI as an end-to-end content and copy tool. It’s great for ideation, outlines, research (that’s vetted), tightening, and reworking writing. But when we just copy and paste generative AI output, everything ends up sounding so derivative. A human-in-the-loop approach is necessary, and we must also acknowledge generative AI’s weaknesses. I like the phrase ‘Augmented Intelligence’ because it focuses on using generative AI to complement human …