Advanced Strategies for AI Search Results [Video]

Up until last year, SEO professionals were wondering if AI-generated content could rule search results amidst concerns regarding the quality of AI writing tools. As our AI SEO Benchmark Report found, AI-generated content can definitely make it to the top of SERPs, with over 13% of the top-ranked content on Google being AI-written.

Fast forward a year, in May 2024, Google launched AI Overview, an AI-created section above organic SERPs. Now, the talk (to some extent) has shifted from AI SEO copywriting to AI-driven search results. With this new development, a novel optimization technique has emerged: generative engine optimization (GEO).

Going forward, as AI search engines become more commonplace, if you want to appear higher in search engines, you must optimize for AI-generated results. Our guide discusses some advanced GEO optimization strategies that you should master before AI results become a standard in search engine ranking worldwide.

GEO Essentials: A Quick Refresher Before Diving Deeper

Before we go on to explain advanced strategies, let’s …