Microsoft launches imprint that aims to be faster than traditional book publishing | Books [Video]

Microsoft has launched a new book imprint with the aim of printing faster than traditional publishers.

Named after an Intel microprocessor, 8080 Books will publish titles focused on technology, science and business.

The imprint aims to “accelerate the publishing process, shortening the lag between the final manuscript and the book’s arrival in the marketplace,” reads a company statement.

“Technology has quickened the pace of almost every industry except publishing,” it adds. “We know that more important ideas and arguments can travel faster than they do at the moment. Can they travel too fast? Of course, that already happens in abundance, but we seek to strike the right balance.”

The first title from 8080, No Prize for Pessimism, by Microsoft’s deputy chief technology officer Sam Schillace, is available now. The book explores the need for optimism when creating technology products.

Its second title, Platform Mindset, is written by Marcus Fontoura, previously …